As Poslovni Dnevnik writes, snacks made by the Croatian Kanaan company from Donji Miholjac, one of the best European producers of quality snacks, will now also be found on the shelves of Costco, the second largest retail chain in the world, which generates enormous revenues of 227 billion US dollars a year.
The above information was confirmed for Lider by Zvonko Popovic, the so-called “Croatian king of crisps” and the owner and director of the Croatian Kanaan company, which holds the title of one of the best European producers of top quality snacks.
Popovic said that it is a great honour for his company to have entered Costco’s stores. He also revealed that they currently have orders for Mexico, and by the end of the year they will make sales for the USA, South Korea, Australia and even for New Zealand.
Due to the current crisis and ongoing spiralling inflation, the Croatian Kanaan company has faced numerous challenges, from rising costs, disruptions in supply chains, the security of their energy procurement, issues with the procurement of packaging, and reduced quantity and quality of some basic raw materials due to bad climatic conditions.
“Unfortunately, the prices are much higher than they were in earlier periods. We’re hoping for more stable conditions this year and for us to be able to maintain our prices,” said Popovic for Lider.
Back in 2021, the Croatian Kanaan company generated impressive revenues in the amount of 22.65 million euros, and in 2022, their revenues grew by about 20 percent compared to the previous year, to an encouraging 27 million euros. More than half of their sales are exported to the markets of neighbouring Hungary, Serbia, Bosnia and Herzegovina and Slovenia, and then to customers in France, Lithuania and Denmark. In total, they sold around 8,000 tonnes of various products in 2022, and their goal is to be close to that amount in 2023 as well.
Popovic revealed to Lider that in the future, they want to expand into higher category products, such as protein-added snacks and vegetable crisps, and maintain the quality of the their basic products; flips with peanuts, popcorn and crisps.
For more, make sure to follow our dedicated business section.