June the 25th, 2024 – The Croatian Project 3 Mobility company, which is developing innovative robotaxis, has changed its name to Verne.
As Poslovni Dnevnik writes, the Croatian Project 3 Mobility enterprise, engaged in developing a new ecosystem of urban autonomous mobility, has now become Verne. The future service that the company is currently developing will be named Verne after Jules Verne, the famous writer.
The name change was done on the basis of the hope that the Croatian Project 3 Mobility company will revolutionise the way we move around cities.
Ignazio Morello, creative director at Verne, said that back during the 19th century, Jules Verne presented a picture of the world as it would be in the 21st century and was extremely accurate in his prediction. “That’s why we named our company Verne, we named it after him. Just as he wrote stories of amazing adventures and new inventions, we also want to create exciting, new inventions that people will use in the future.
Just as Jules Verne used the theme of travel as a driving force in his stories, we at Verne use it as inspiration to shape a future filled with imaginative innovation and real achievement. We associate the name Verne with ideas about research, technological progress and human curiosity. Verne understands and applies the psychological appeal of story-based exploration, blending the thrill of creative foresight with the thrill of familiar adventures. This combination of ideas makes the brand both innovative and deeply connected to the tradition of the human desire for discovery and progress,” emphasised Morello.
Jules Verne otherwise imagined the potential of humanity in some truly incredible ways. Naturally, being named after such an imaginative and original author, the former Croatian Project 3 Mobility, now Verne, encourages the human ability to dream and explore beyond the realm of the known.
Verne’s literary works depicted technology not as a cold impersonal force but as a tool for great adventures and the formation of very deep human relationships. The new Verne brand will be presented on Wednesday, June the 26th in Zagreb, at the Rimac Campus.
Along with the new brand, the former Croatian Project 3 Mobility company will also present its entire ecosystem of urban mobility and all the functionalities of their future services.
