As Bernard Ivezic/Novac writes, Croatia Osiguranje, the largest insurer in the Republic of Croatia, was the first to introduce a driver rating here on the Croatian market. On its Laqo mobile app, it has added new functionality that tracks the way a driver drives and then rates it. The brand new service, called LaqoPrevent, is the result of cooperation with the Croatian startup Amoda, which two years ago was named one of the five best InsurTech startups in the world by the highly respected Financial Times (FT).
Davor Tomaskovic, President of the Management Board of Croatia Osiguranje, says that their goal with this cooperation with the Croatian startup Amoda is to promote and reward driving safety and that is why they started the first such prevention programme here in Croatia.
“Laqo has recently become one of the strongest digital brands on the Croatian insurance market, and with the LaqoPrevent programme, we’re going one step further and contributing to raising the overall level of safety in society. We’ll promote and reward responsible behaviour in all aspects of life, starting now with traffic safety,” stated Tomaskovic.
He didn’t enter into any discussions about financial indicators, despite that, Croatia Osiguranje revealed that the new Laqo website was visited by more than a million people in just five months and that their calculator for calculating the price of insurance through Laqo was tested out by 125,000 people.
Ana Zovko, the director of the digital development department at Croatia Osiguranje, explained that vehicles can be secured through Laqo, but within LaqoPrevent, using telematics within the app, users can track different aspects of their ride. They can track their speed, braking mode and mobile phone usage while driving. For positive practice while driving, she noted, Laqo will reward them.
“The programme rewards good drivers, so the users with the best grades will be provided with exclusive additional coverage when contracting a new insurance policy, because we want our customers to know that we’re their partner which systematically works on accident prevention,” said Zovko.
Marijan Mumdzijev, the executive director of the Croatian startup Amodo, explained that they have developed a piece of technology that allows for the monitoring and generation of a driver rating, which is used by LaqoPrevent.
“It’s a great pleasure to be a part of this project, although Amodo has users all over the world, to do something like this in ”your own backyard” is of special importance to us and we’re glad to have found a partner who, like us, isn’t only ready to follow global trends, but to actually go out there and set them,” he said.
It’s also worth mentioning that the innovative solution developed by the Croatian startup Amodo is used by the largest American insurer AIG among others, followed by Triglav and P&V.
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