As Poslovni Dnevnik writes, in the first half of 2022, the Croatian tourism company Valamar Riviera achieved an impressive 2.1 million overnight stays with business revenues of 677.5 million kuna, which is comparable to the volume of business in the first six months of the pre-crisis, record year of 2019.
The growth of business income in the first half of 2022 is mostly the result of the growth of average prices, which are roughly 8 percent higher when compared to how much they were back in 2019. The best results were recorded in the premium segment, especially in the part of campsites and car destinations.
However, increased costs, primarily of electricity, labour and food products had a significant impact on profitability overall. The operating profit for the first six months stands at 58 million kuna less than in 2019, which is entirely the result of increased electricity costs of 37 million kuna and labour costs of 22 million kuna.
With the aim of increasing the attractiveness of key professions in tourism and providing the best working conditions in the sector, the Croatian tourist company Valamar launched the ”First for a reason/Prvi s razlogom” campaign this year. For this year, a total of 15 million euros have been set aside for salary increases and various reward programmes. This year, Valamar is once again among the TOP 10 most desirable Croatian employers of all, and is still the best employer in the tourism sector.
The investment cycle in hotels, summer resorts and campsites managed by the Croatian tourism company Valamar for 2022 amounted to a massive 530 million kuna. Dalmacija [PLACESHOTEL] by Valamar in Makarska, the newly built Valamar Amicor Green Resort in Stari Grad on the island of Hvar and Corinthia Baska Sunny hotel by Valamar on the island of Krk were all successfully opened. This season’s investments include new facilities at Istra Premium Camping Resort and the Lanterna Premium Camping Resort in Porec, as well as the construction of a beach near the Valamar Padova Hotel on the island of Rab. The new Valamar House for housing seasonal employees down in Dubrovnik was also opened.
The Croatian tourism company Valamar has also expanded its portfolio in nearby Austria with the acquisition of the Kesselspitze 5* Hotel, which has become the third hotel under Valamar’s management in Obertauern, Austria. As the first Valamar Collection hotel in Austria, it will open in the winter season of 2022/2023.
Valamar Riviera is otherwise the very first tourism company in Croatia to have integrated sustainable development into its business and development management and published a new sustainability strategy and set of ESG goals until the year 2025. The strategy includes 12 key goals in the field of environment (E), society (S) and management (G) that Valamar plans to achieve through 6 strategic initiatives until the aforementioned year.
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