Valamar Launches “CleanSpace – 100% Privacy” Service and More

Lauren Simmonds



As Poslovni Dnevnik writes on the 25th of May, 2020, this season, in order to increase the safety of guests, Valamar is introducing something called the “CleanSpace – 100% privacy” service, which guarantees that key points of contact in rooms and mobile homes are thoroughly cleaned and disinfected, and that no one enters the accommodation unit before the scheduled guest arrives. In addition, the service offers complete privacy in the room throughout the guests’ stay with the guarantee that the staff will enter the accommodation unit only at the invitation of the guest themselves.

Valamar Riviera, known as the largest tourist company in Croatia, started opening its tourist facilities once again on May the 22nd, 2020, with the opening of the Lanterna Premium Camping Resort in Poreč and La Pentola restaurant in Rabac. By the end of May, the other twelve Valamar camps will open across Istria and Kvarner. 

The opening of accommodation facilities owned by the tourist giant Valamar is a continuation of the plan to open the tourist season in Croatia, as announced by the Ministry of Tourism and the facilitated border crossing regime in May and June for Slovenia, Austria, Hungary, the Czech Republic, Slovakia, Germany and Poland. After that, it will be possible to open tourism up further to other markets depending on the epidemiological situation as time goes on.

For the past 90 days, Valamar’s focus has been on managing the crisis caused by the global COVID-19 epidemic. As such, Valamar’s business was successfully “paused”, all jobs were preserved and the company was preparing for a restart while the priorities were to provide liquidity until the normalisation of business in 2021. Emphasis was placed on the modification of products and services to increase overall guest safety and accelerate existing digitalisation projects.

In the last 60 days, Valamar has modified its products and accelerated the development of its various digitisation projects to improve the services it can offer for the 2020 tourist season. In 2020, the accommodation capacity of hotels, resorts and camps will be reduced by 20 percent to provide even more space for guests in various areas. The key pieces of innovation that will be implemented at the re-opening of Valamar’s numerous facilities are the “V Health & Safety” programme for the safety of guests, the aforementioned “CleanSpace 100% privacy” enhanced system for the cleaning of hotel rooms and mobile homes, the “Valfresco Direkt” online shopping and food delivery services, the “Online reception” service and the “Bed & Brunch” concept.

V Health & Safety is a comprehensive programme encompassing health, safety and environmental standards, as well as advanced cleaning protocols aimed at further strengthening the hygiene standards that Valamar applies in its facilities. V Health & Safety protocols are harmonised with the safety recommendations of the World Health Organisation, the European Centre for Disease Prevention and Control, and the Croatian Institute of Public Health. From 2020 onwards, every accommodation facility owned by Valamar will have a V Health & Safety manager who is available to guests 24/7 throughout their stay, and should it be necessary, in close cooperation with the Croatian health system, manages the provision of health care for Valamar’s guests.

This season, in order to increase the safety of guests, Valamar is introducing the “CleanSpace – 100% privacy” service, which has been detailed above.

As a result of the acceleration of digital development in 2020, the ”Online Reception” service will be available to all hotel and camp guests. This service enables the check-in and check-out of guests via the Internet, thus simplifying arrival and departure procedures.

Bed & Brunch is a new restaurant concept in the Old Town Holiday and Sunny B&B hotels, which, instead of the classic half board scenario, offers an extended breakfast and brunch that guests can enjoy from 07:00 to 13:00, which gives them even more space and simplifies meals and hotel stays.

As part of the preparations for the restart of Croatian tourism amid the coronavirus pandemic, Valamar has developed a new service called Valfresco Direkt in just 60 days, which will be launched in early June in Istria and will be available to all citizens, tourists and Valamar guests.

Valfresco Direkt will enable the online ordering, purchase and delivery of domestic products directly to Valamar’s customers, with special emphasis having been placed on partnerships with Croatian producers and family farms. In addition to a wide range of fresh local products, which are strongly supported by local producers, Valfresco will also offer a selection of ready-made dishes. The project will be premiered in Istria, and then the service will be extended to other Valamar destinations across the Republic of Croatia.

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