The results of the campaign launched by the Croatian National Tourist Board have exceeded expectations.
The reach of nearly 40 million people and more than 50,000 new social networking fans is the result of the second part of the “Epic Week in Croatia” promotional campaign, launched by Croatian National Tourist Board on the social networks Facebook, Twitter, Instagram and Pinterest, reports hrturizam.hr on October 19, 2017.
The campaign was launched to encourage fans and potential tourists to create their dream holiday in Croatia. As part of the campaign, a special competition was organised which positioned Croatia as a destination which boasts a rich tourist offer where there is something for everybody.
In addition to posts by the Croatian National Tourist Board on social networks, the visibility of the campaigns was also influenced by the posts of Croatian Olympians and international bloggers, who also supported this creative campaign.
“This is a very successful follow-up to the promotional campaign which reached almost 13 million people in its first edition, attracting more than 10,000 new fans of the social network profiles of the Croatian National Tourist Board. The second edition has yielded even better results, and we’re particularly pleased about it. Social networks and the new media represent the most important channels of communication today, and we will, therefore, use them to design, create and implement a significant part of our future promotional activities,” said HTZ Main Office director Kristjan Staničić.
As part of the second edition of the “Epic Week” campaign, all participants could create their ideal holiday through a specially designed website which offered 200 different activities that could be taken up in Croatia. The concept of the campaign and the competition included the selection of the top seven activities which make a dream holiday, and participants could also choose locations, sights, towns and meals they wanted to experience and taste during their visit to Croatia. The competition involved all those who selected the top seven activities and shared them on social networks, with the grand finals for those participants whose posts received the largest number of likes.
The main prize went to a competitor who had the best-argued explanation of why he or she deserved the award. This time, the winner was a competitor from Italy who made a creative and original presentation about Croatia as a tourist destination and why she deserved a trip for two people, during which she will experience the seven activities which she selected for her dream holiday.
More information about the Epic Week campaign can be found here.
Translated from hrturizam.hr.