Sotheby’s International Realty will open its office in Split.
Sotheby’s International Realty, the global network for trading in luxury properties, will expand to Croatia in January, when it will open an office in Split. It is an extension of operations of the world’s most famous auction house Sotheby’s, which in 40 years has expanded to 840 offices in 65 countries. Split was selected due to the focus of potential clients on properties located in coastal areas of Croatia, reports tportal.hr on December 11, 2016.
The offices of the powerful corporation operate under franchise and are independently owned, but they are obliged to follow common standards and values in the local market. The network of Sotheby’s agencies has been designed to provide personalized service, connecting the highest quality properties with prestigious clients around the world, and it can be entered only after meeting a set of criteria and a complex selection procedure. The network headquarters invest in marketing, provide operational support to branches, educate staff and develop other resources. And, of course, the central office brings clients.
First Croatian franchise will be owned by Marko Pažanin, the owner of Porta Stella Luxury Estate company, and he claims that the arrival of the global leader in the luxury real estate market is a confirmation of good reputation of Croatia in the world.
“Our goal is to bring as many customers as possible, who will have their second or third home in Croatia, and to encourage potential investors to invest. We will have access to a global network of investors and customers, which is a unique advantage in the Croatian market”, said Pažanin.
It is not impossible that, through these channels, Croatian luxury properties will soon find themselves on the pages of Sotheby’s partner publications, such as New York Times, Wall Street Journal, the South China Morning Post and Bloomberg, as well as the Art & Home magazine and Apple TV.
Just to give an illustration of the reach of this global corporation, it is enough to say that in the past year, and just in the American market, the company made over 100,000 transactions and had a turnover of whopping 80 billion dollars.