Could Infobip’s New “Chatbot” Compete With Viber and WhatsApp?

Lauren Simmonds

As Poslovni Dnevnik writes on the 29th of January, 2020, the Vodnjan-based IT giant Infobip has recently developed a new product that will be offered to their customers, with the announcement of additional employment of thousands of new employees, which is of course excellent news for the Croatian economy.

Infobip’s new ”baby” is a “chatbot platform” developed by many teams and departments within Infobip for six months. Speaking more specifically, it is a new computer programme that will soon be offered to clients who will be able to create their own “chatbot” on the Infobip platform, according to a report from local Istrian portal Glas Istre.

”The chatbot can be very simple and work on the principle of predefined questions and answers, but it can also be a complex computer programme which, by using artificial intelligence, that is, using machine learning and neural networks, can function as a digital assistant and can independently learn, develop and respond to much more complex queries,” explained Kreso Zmak of the incredibly successful Infobip.

”The chatbot is a computer programme that simulates human conversation whereby end-user inquiries are processed and answered in a completely automated way. The chatbot can be very simple and work on the principle of predefined questions and answers, but it can also be a complex computer programme which, with the use of artificial intelligence, that is, using machine learning and neural networks, can function as a digital assistant and can independently learn, develop and respond to much more complex queries.

We created the chatbot platform as an innovative online solution because we realised that there was a need on the market as end users increasingly wanted to interact with businesses using conversational channels, such as chat applications like WhatsApp and Viber. Today, end users want quick feedback and assistance when using online services, and such a programme can enable them,” explained Kreso Zmak, a product development director at Infobip.

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