Konzum Takes Over Istrian Miracolo Shopping Chain

Lauren Simmonds

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Just four years ago, Konzum was associated with the failing Agrokor, which had fallen into disarray under the leadership of its former boss, Ivica Todoric. What then seemed like rocky times and high seas for the shopping brand which can be found all over Croatia, now seems to firmly be in the past.

As Poslovni Dnevnik writes, this business move and take over by Konzum has completed 2021’s expantion of the retail network across Istria and Kvarner, and as many as 101 stores will be located within that general area.

“It’s a great feeling to be in this role again. The takeover of the Istrian Miracolo is just part of a series of good news from Konzum this year in which we’re recording very good results, we’ve had a great season and we are a key player in the integration processes within retail in the Fortenova Group (former Agrokor).

The new thirteen stores and 55 people in Kozum’s large family are our new strength in Istria and Kvarner, where we now have over 100 stores. Such a position strengthens Konzum, but more importantly, it ensures quality and secure supply, especially during the tourist season,” said Zoran Mitreski, President of the Management Board of Konzum when speaking about the company’s take over of the Istrian Miracolo chain.

For more information on Croatian companies, investments and more, make sure to check out our dedicated business section.


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