Karlovac Company Maticnjak Investing in New Technology, Expanding Business

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, the Karlovac company Maticnjak has been producing healthy food for more than 10 years, from cold-pressed oils, functional honeys, macerates, seed pasta, fruit spreads to granules and herbal mixtures. Behind the products under the brand of the same name is a team of only 12 people, they have 65 products in their assortment, and with the new line they are working on, that figure will rise to 90.

The production is of course located in Karlovac, and at the end of the year they started designing a new production hall of 800 square metres in the Karlovac area of Mahicno.

“In a sea of ​​brands that promote and sell healthy food, we’ve decided to do something a bit different, producing products that are fresh, healthy, local and minimally processed, without additives, stabilisers and added flavours. Our lemongrass products are completely natural packages of original, active nutrients from seeds and plants, preserved from over-processing and aggressive methods.

For us, last year was extremely successful, which is, to some extent, the result of the threat of the coronavirus, and consequently the raised level of general awareness and the recognition of Croatian products. However, that wouldn’t have been possible if we hadn’t already been on a good business journey by then.

We dedicated the whole of 2019 to the development of new production lines, and at the beginning of 2020 we signed an agreement for the award of EU grants for innovation in S3 areas. With that money, we provided new, innovative technology for development, and with new plant extracts as project leaders, we found our niche.

Strong antioxidants – polyphenols and OPC, artemisinin and thymoquinone are the base of the innovative preparations of our brand and extracts that we’ll offer on the market of industrial pharmaceutical, food and cosmetic production,” they explained from the Karlovac company Maticnjak.

Maticnjak’s brand products can be found in specialised health food stores, pharmacies, and recently in Kaufland, Lidl and Veronika delicacies.

With their business partners, this company also has the Fitzona centre, a point of sale in Zagreb where they offer a complete range. As they revealed, the most sought after products are food hemp, sycamore and black cumin, and the absolute sales champion is Macerat 14, a dietary supplement made up of sweet wormwood extract in black cumin oil.

“We’re currently negotiating with other retail chains because the level of interest in our products is constantly growing. Our web store is a newer sales channel, launched back in early April, and we’re genuinely surprised by its results.

It is worked on every day and is the most vital part of our sales, it’s constantly changing and adapting to the wishes of our consumers. During both lockdowns, we recorded sales growth, and customers prepared stocks of our products, which shows the importance and role of food supplements and food products in their daily lives,” said Ksenija Tumbas, the director of sales and marketing at Maticnjak.

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