Popular Njuskalo Platform Utilises Artificial Intelligence for App Users

Lauren Simmonds



As Poslovni Dnevnik writes on the 14th of September, 2020, the popular Croatian Njuskalo platform has gone one step further in the application of artificial intelligence (AI) when designing the most efficient solution for its users, offering them a unique solution for submitting ads through the Njuskalo application (app).

With the help of the AI ​​model, the Njuskalo platform camera predicts the average price of an item and immediately places it in the correct category. Submitting ads through the Njuskalo platform’s mobile app has never been easier, nor has it ever been quite as sophisticated.

After integrating photo recognition, an in-app plugin that places an item in the correct category immediately after taking a photo now enables Njuskalo users instantly find out how much they can sell their item for, just by clicking “Sell” and pointing the camera at it.

This smart technology, based on trained neural networks, immediately provides the would-be seller with up to date and accurate information on the price range within which the same item is being sold, as well as information on when the item was last sold, when the camera is aimed at the item for sale.

With this move, the Njuskalo platform provides users with more benefits when submitting ads and encourages them to easily submit them through the application. An instant estimate of the value and timing of a sale in just one click motivates both those who are hesitant or those who aren’t sure what sort of price they’d like and for how much they should sell their item. This also saves users a lot of time and energy which would otherwise be spent researching the typical prices of the items they’re thinking of selling.

The use of photo-recognition in the Njuskalo platform’s app, for the integration of which, in addition to Njuskalo, the team of the software company Trikoder is responsible, received the highest user ratings and won awards at prestigious world competitions such as ICMA and Global BIGGIES Award in New York.

The experience gained with this project has now been applied to new improvements, as well as in pushing the boundaries of what user experience means in today’s digital products.

The result of applying the AI ​​model within Njuskalo’s app is equal to around 50 percent fewer steps, ie significantly faster ad submission, without asking for redundant information or actions from users, which makes it the fastest ad submission application on the market.

Njuskalo’s application has so far been downloaded by more than one million and two hundred thousand users and is ranked second on the list of free lifestyle applications in the Play Store (source: Appfigures August 2020), and high fourth on the list of free lifestyle applications in the App Store (source) : appfigures August 2020).

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