As Mia Biberovic/Netokracija writes on the 5th of April, 2019, Snapchat’s camera is set to become even smarter, as was stated yesterday at the Snap Partner Summit. Namely, an expanded reality platform was presented for developers under the name of Scan, and among the first partners is Croatia’s very own Photomath, which will now enable Snapchat users to easily solve mathematical tasks.
For a while now it has been able to be seen that Snap has been heading in the direction of expanded reality more strongly. This was yet more visible when the wildly popular app introduced real-world scanning, recognition abilities, and the possibility to purchase through Amazon, directly via the app. In addition, Snapchat’s camera enabled song recognition through Shazam, and new, more interesting camera applications were presented yesterday, this means that Giphy will be able to recognise real-world objects and include a convenient GIF to match, and Photomath will recognise maths problems and offer users a solution.
Croatia’s Photomath application has already risen to extreme levels of popularity. Back in November, Netokracija exclusively wrote about the Croatian app’s impressive 100 million downloads. In addition, founder Damir Sabol then announced that they received a six million dollar investment. This partnership with Snapchat, which, when announced at Snap’s event for partners, received a special applause, and will surely help make these already impressive figures even higher.
As Damir Sabol, the founder and CEO of Photomath told Netokracija, this collaboration is well positioned for targeted users because Snapchat and Photomath have very customised user bases and naturally coincide.
Sabol: The basic features of Photomath will be available through Scan.
Among other things, Sabol revealed that only one part of the application’s functionality will be integrated into Snapchat’s Scan:
Only the basic features will be available on Snapchat – specifically, getting solutions for whatever is being scanned. For all of the other features, and mostly for step-by-step explanation, Photomath is there. Thus, Photomath’s founder believes that such a cooperation will open the way for new users because Photomath isn’t intended for offering only the ultimate solutions to mathematical tasks, but a higher educational value through the solving process, and this can only be achieved through the Photomath application itself.
When it comes to the number of users, Snapchat is still lagging behind Instagram, but CEO Evan Spiegel revealed, as TechCrunch writes, in the US, Snapchat reaches nearly 75 percent of all people between 13 and 34 years of age.
We reach 90 percent of people between the ages of 13 and 24, in essence, we reach more people of that age than Facebook and Instagram in the United States, the UK, France, Canada and Australia does.
This also proves Sabol’s assertion that the target group matches them. However, on the sidelines, what Snapchat’s greatest asset is the will of the user to explore the world of expanded reality, which is something other social network platforms have not yet achieved. In addition to being an inevitable source of customer entertainment, this is also a great opportunity for partners, and examples of collaboration were presented yesterday, such as those with Netflix, or with the well known GoFundMe platform, to share news of various charity campaigns.
Scan will allow us to scan everything around us in order to interact with objects and living creatures, whether it is banknotes, monuments, or our pets in expanded reality. Otherwise, Scan was created based on the startup of Scan.me.