Ex Economy Minister Ivan Vrdoljak Invests in Rovinj Campsite

Lauren Simmonds

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As Poslovni Dnevnik/Marija Crnjak writes, the Rovinj campsite is set to re-open its doors as a more luxurious destination in a week’s time, thanks to an investment of 3 million euros in the first 27 cottages which truly do stand out in terms of design and execution.

Everything there has been made in Croatia and are Croatian products, made of sustainable materials, and this is just the beginning of an ambitious investment in Porton Biondi, founded last year for the development of the camping business by Daniel Benussi, the owner of Auto Benussi, and Ivan Vrdoljak, known to the public as the former Minister of Economy in the Government headed by now President Zoran Milanovic.

From this tourist season on, this Rovinj campsite located between the city centre and the Amarin resort will operate under the Porton Nature Hideouts brand and will be promoted as a new and unique Croatian concept of tourist accommodation. The Rovinj campsite will be managed by the company Effectus Consulting, which has four more camps on the Adriatic in its portfolio through either ownership or management.

“We realised the acquisition of this Rovinj campsite back in the spring of 2021, and the main reason for it was the untapped potential given the then state and categorisation of the campsite. We were most attracted by the phenomenal location with a beautiful view of the city of Rovinj, a few hundred metres from the city centre, and a beautiful beach right in front of the camp.

From the acquisition itself, we started with the development of a master plan for landscaping, which we’ll implement in several phases, the first of which began in the autumn of 2021, and we’re currently in the final works before opening everything up. We want to contribute to further development as well as work intensively on expanding the tourist season,” Daniel Benussi stated. Currently, only Porton Camp in Rovinj is included in Porton Biondi’s portfolio, but Benussi isn’t ruling out the possibility of expanding to other attractive tourist projects.

The investment is worth about 3 million euros, and additional investments are planned. This summer season, there will be 27 Porton Holiday Homes houses with a swimming pool, which represents about 10 percent of the total accommodation capacity of the camp, on offer to visitors. The plan is to increase that share to 100 percent when the investment cycle is completed, and in one of the next phases, the construction of a shared pool, wellness and children’s playroom is also planned.

These investments also relate to the brand strategy and the creation of a new visual identity, for which the Bruketa & Zinic & Gray agency was placed in charge. The accommodation facilities located within the Rovinj campsite are designed right here in Croatia and are completely and utterly adapted to the natural environment without causing disturbances. They’re built of sustainable materials and are equipped with Croatian products, wherever possible, explained Zvonimir Tudorovic, the founder and director of Effectus Consulting.

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