As Bernard Ivezic/Novac writes on the 1th of September, 2020, Infobip, the first Croatian unicorn startup, and Span, the largest Croatian software exporter and one of the ten largest IT companies in Croatia, have entered into a sales partnership. Infobip became famous on the market for its SMS services, and now Infobip and Span are a force to be reckoned with.
As a result of previous business moves, the Croatian unicorn, Infobip, which is led by Silvio Kutic, has more than four billion end users and more than seven billion monthly transactions. The business, in turn, collaborates with huge clients such as Facebook, Google and Uber.
In the meantime, Infobip has expanded its offer and, in addition to SMS solutions, created complex IT solutions called Moments, Conversations and Answers. In addition to making it easier to reach a billion-dollar valuation, the new software products forced the Croatian IT ace to start building new, global sales infrastructure. That’s where Span comes in.
Aleksandar Daic, strategic manager for users and partners at Infobip, says that today there is no organisation that isn’t moving towards digital transformation. He stated that in cooperation with Span, he will accelerate the digital transformation of existing and new clients.
“That’s why we believe that technology companies should join forces and bring their expertise together in order to deliver the best communication solutions to customers and accelerate business change,” explained Daic.
Span is, much like Infobip, a global company. It has more than 1,500 clients on six continents. In Croatia, Span, led by Nikola Dujmovic, is one of the ten largest IT companies in terms of revenue, the largest software exporter and the longest-serving partner of Microsoft in Croatia, ie the longest-standing partner of the largest software company in the world. This means that it has vast experience in selling not only simple bundled software but also the most complex IT solutions.
This year, Span was even recognised as Microsoft Partner of the Year in Croatia. It is a title for which more than 3,300 companies from one hundred countries competed. The partnership with Microsoft is additionally interesting to Infobip, because Span has proven to be a great sales partner that is both very efficient and innovative in the way it sells solutions based on Microsoft technology. It is a winning combination that Infobip also wants to achieve.
The company Span is atypical for Croatian conditions. About 15 years ago, Span’s management bought the company from the then owner, the Hungarian Synergon, for 10.56 million kuna. It was the first buyout management in Croatia. Soon, Span became one of the biggest cloud players in Croatia, boasting global contracts with the likes of McDonald’s, Heineken and eventually Rolls Royce Marine.
Infobip, on the other hand, is the fastest growing Croatian software company. In 2019, it had revenue growth of 38 percent to 602 million euros. Infobip has been growing at a similar pace for years, so it is on the list of the ten fastest growing companies that develop subscriber software which is purchased over the Internet, so-called SaaS. Atlassian, Salesforce and Slack are on the same list. This explains why Infobip has to look for new ways to sell its software and why Span is precisely the company to help them do it.