As Poslovni Dnevnik/Lucija Spiljak writes, Diageo, the world’s leading premium beverage company, producer of Johnnie Walker, Smirnoff and Guinness, has announced a partnership with Zagreb Brewery, a member of the Molson Coors Beverage Company, to distribute Diago’s beer portfolio across the Republic of Croatia starting on January the 1st next year.
For Diageo, the strategic partnership with Molson Coors will help the Guinness and Kilkenny brands to market even more rapidly with the strong presence of the Zagreb Brewery’s distribution channels here in Croatia.
“We’re pleased to be able to announce our new partnership with Molson Coors in Eastern Europe. We’re going to continue to develop our marketing strategy and we believe that this collaboration will help us significantly increase the availability of our beer brands. We look forward to the opportunities and growth we can achieve together with Molson Coors in Croatia with our brands and future innovations,” said Michael Holm, the Diageo CEO for Eastern Europe.
Sergey Yeskov, CEO of Molson Coors Beverage Company for Central and Eastern Europe, said they want to expand their portfolio to allow them to offer premium brands. They also want to find partners with the same values as Molson Coors, who, as he pointed out, are “rooted in quality, workmanship and heritage”.
“We’re excited and proud that we’re going to be able to distribute these two global Diage brand icons here in Croatia. We will continue to invest in products that are more than premium and use our distribution network to bring Guinness and Kilkenny, which perfectly complement our great portfolio, closer to beer lovers across the country,” said Yeskov.
Guinness is a very well known dark Irish stout created at the Arthur Guinness Brewery in St. Louis. James’s Gate, in Dublin back in 1759. It is one of the world’s most successful alcohol brands, produced in almost 50 countries and available in more than 120 countries of the world. Kilkenny is also an Irish beer produced by Guinness, which originates from Kilkenny in Ireland.
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