February the 29th, 2024 – The Croatian National Tourist Board (CNTB) is set to showcase Croatia’s 12-month offer as the focus continues to shift away from the summer season to year-round tourism. Thirteen different markets are being targetted.
As Poslovni Dnevnik writes, the CNTB has started implementing a brand campaign that will last until the end of July, and includes activities in 13 of the most important European markets, which will be carried out over different periods of time.
The main goals of the “Experience Croatia… your memories are on us” campaign include the promotion of Croatian tourism, destinations and tourist products, i.e. the goal is to strengthen the recognition of Croatia in the global framework by further strengthening the position of the country as a safe and attractive year-round destination.
In this particular campaign, some of the most recognisable Croatian tourist trump cards are being highlighted – nature, active tourism, nautical, eno-gastronomy, culture, and so on.
“The further promotion of Croatia’s tourist offer will be most intense from March to June, that is, until the beginning of the main summer season, through highlighting specific tourist products of the general greatest interest to each individual market. We’re convinced that through this campaign, we’ll work to further strengthen the position of this country as a high-quality year-round destination that offers a wide range of opportunities throughout the year,” said Kristjan Staničić, the director of the CNTB, adding that positive tourism trends are expected to continue for Croatia as a whole.
The important European markets where the upcoming CNTB brand campaign is set to be implemented are Germany, Slovenia, Austria, Italy, Poland, the Czech Republic, the United Kingdom, Hungary, France, the Netherlands, Sweden, Slovakia and Switzerland.
The promotion of these activities will be realised through both offline and online media, that is, on some television and radio programmes, in newspapers, on outdoor and display advertising channels, as well as on the CNTB’s social media platforms and YouTube channels.
