November 15, 2023 – As part of the Travel News Market, the most important business tourism event in Stockholm, Croatia was declared the best 7-day trip destination in 2024. This is an award given on the basis of research carried out by the professional magazine Travel News and Nordic Bench, which announced the best destinations in several categories.
“One more in a series of recognitions for Croatia confirms that we’ve had a very successful tourism year behind us, during which we achieved excellent results in many markets. Good results and trends are the best foundation and introduction to the coming year, which will be very challenging, but recognitions like these confirm that Croatia will continue to be an important player on the tourist map of Europe next year,” said Kristjan Staničić, director of the Croatian Tourist Board.
The survey was conducted among 1,500 Swedes across the country in order to find out the most important factor when it comes to choosing a vacation destination, and three categories of travelers were distinguished: those who seek value for money, those who value safety, and those who prefer luxury travel.
In the “Affordable Week” category, accolades were awarded for the weekend destination of the year, the seven-day destination of the year, and long-haul destination of the year (distant markets). Croatia won the title of the most affordable seven-day destination for 2024 in competition with countries and destinations such as Mallorca, Canary Islands, Cyprus, Turkey, Bulgaria, and Albania.
“This recognition, which came after another successful season, is an indication that we are still recognized in this market and in the focus of people, which gives us hope for another successful season. The fact that this result came directly from potential guests that we are counting on in the future and that we managed to position ourselves as a desirable destination in the minds of Swedes is especially pleasing”, emphasized Vedran Sušić, director of the HTZ Representative Office for Scandinavia.
Croatia was represented at the Travel News Market by the HTZ Representative Office for Scandinavia, which participated in numerous meetings held with partners and the media. Travel News Market Event brought together tour operators, airlines, travel agencies, travel planners, MICE experts, and service providers from all over the world. More than 150 exhibitors participated, over 1,000 meetings were booked, and numerous seminars were held.