Seafood Expo Gloal: Croatian Companies Present Products in Barcelona – mon

Lauren Simmonds

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May the 1st, 2023 – Croatian companies were present exhibiting their fish products at the recently held Seafood Expo Global in Barcelona. The Croatian Chamber of Commerce (HGK) which organised the visit, has stated that it is doing all it can to aid Croatian companies in internationalisation.

As Poslovni Dnevnik writes, just like over the past several years, the Croatian Chamber of Commerce organised the joint presentation of Croatian companies from the fishing sector at the Seafood Expo Global international fair, which was held from April the 25th to the 27th in Barcelona. At the fair, 2,078 exhibitors from 87 countries exhibited on approximately 50,000 m2 of exhibition space.

The following Croatian companies presented their various fishery products at this important fair: Arbacommerce, Conex Trade, Cromaris, Jadran tuna, Mislov, Orada Adriatic, Pelagos Net Farma, PP Orahovica, Sardina and ZMH Horvat. The most important products they presented were white fish, tuna, salted small blue fish, frozen small blue fish, canned food, freshwater fish and various fish-based processed products.

“The fundamental determinants of the Croatian Chamber of Commerce are the strengthening of exports and assistance to Croatian companies in the internationalisation of their business operations. Therefore, I’m particularly pleased that with the help of HGK, ten of our members, who derive a significant part of their income from export sales – 55 to 85 percent to be more precise – exhibited their fishery products at this most important international fair. In the new programme period until 2027, HGK will continue to support the export efforts of our members, and promote the sustainability of Croatian fisheries and the consumption of fish and products from Croatian cultivation and catch through the implementation of the Fish of Croatia Eat what it’s worth EU project,” said HGK president Luka Burilovic.

For PP Orahovica, the largest domestic producer of freshwater fish, this fair was an opportunity to present its products of the Panona Mare brand to business visitors and potential customers.

“We attracted the attention of visitors as the only brand with a ready-to-eat breaded freshwater fish programme. These are products that are adapted to the needs of the modern consumer, simpler to prepare and tastier to consume, and with which we’re already present on the domestic market and are preparing for placement on the European and world markets. As one of the most important events in the fishing sector, this fair is an excellent platform for business meetings with target customers in the B2B segment, but also an opportunity to further build the image of our Panona Mare brand,” said Katica Petkov, the marketing manager of PP Orahovica.

The Mislov company has otherwise been participating in this fair for a number of years now. “We believe that it’s the best platform for presenting our products to new customers, but also an opportunity to meet our long-term partners. This fair is important to us because we can learn about the latest trends and innovations in the world of fishing and the opportunity to try to follow them,” said Marina Spralja from Mislov.

The very well known Cromaris, as the leading producer of Mediterranean white fish here in Croatia, presented its wide range of products to those present at the Barcelona fair. This year, a special focus was placed on organic fish, so innovations in production were presented. Visitors to the fair were able to taste various delicacies made from Cromaris fish prepared by chef Mladen Krizanovic, and the sushi was especially attractive to those present.

The export of fishery products in 2022 compared to 2021 recorded a growth of 14 percent and amounts to 312.5 million euros, which represents an increase of 38.5 million euros. The surplus last year amounted to 64.7 million euros, and the coverage of imports by exports was 126 percent. In the structure of exports in 2022 by product group, fresh or chilled fish are the most represented, accounting for 51.6 percent of the total export value, fish products and preserves (16.5%) and dried, salted or brined fish and smoked fish (11.1%).

Products from Croatian companies operating within the fisheries sector worth 211.4 million (67.6%) were placed on the market of EU countries last year. Looking at exports individually by country, in 2022, the first export market was Italy with 104 million eutos (33.3%), followed by Japan with 39.7 million euros (12.7%) and Spain with 36.7 million euros (11.7%).

Since way back in 2004, HGK has been sending Croatian companies to the world’s largest fish fair, Seafood Expo Global. For a number of years now, the performance of Croatian companies has been financed through the aforementioned EU project which is aimed at promoting fishery products and increasing exports of the Croatian fishing sector.

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