Croatian Glovo Tipping Culture Tops List in 25 Countries

Lauren Simmonds

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As Poslovni Dnevnik writes, the Glovo delivery service, recognisable for its bright yellow bags, is one of the world’s leading applications for the delivery of several product categories. It recently presented its ordering trends for the year 2022 based on the activities of Croatian Glovo users spanning 29 cities.

When it comes to ordering food, users of the Glovo application here in Croatia prefer American, Italian and Middle Eastern food, and their favourite dishes are hamburgers, pizzas and of course – kebabs. However, Glovo data shows an encouraging and growing preference of Croatian residents for traditional food (+118% in orders when compared to 2021) and healthy food (+60%).

One of the most popular categories in the Q-commerce vertical of the Glovo application for year 2022 was the products “Flowers and gifts” with 65% more orders having been processed by the company.

That romance is still alive and kicking was shown by the data for Valentine’s Day last year, when Croatian Glovo users ordered flowers most of all in 2022. Moreover, one Croatian Glovo user made as many as 65 flower orders throughout one single year!

Pet owners also made 162% more orders through this vey handy app last year. What is particularly interesting is that most orders intended for animals were made during the morning hours – between 10:00 and 11:00. When we hear Glovo delivers anything, we first think of food, but Glovo is much more than that and that will have become obvious to anyone who has ever used the service. One of the requests with the most comments registered in the “Anything” section of the app was for: moving boxes, curtains and bicycle tyres.

Croatian Glovo users utilise this application the most on Fridays, and the time of day with the highest consumption in 2022 was between 19:00 and 20:00, most likely for ordering dinner. During 2022, the day with the most orders on Glovo of all in Croatia was February the 4th.

The Croatian record holder for the number of orders in 2022 is a user with a total of 648 orders, while the highest order value in 2022 was achieved by a user from Split: 8,500 kuna for a smartphone.

How much Glovo means to those of us living in Croatia has also been showcased by the large number of tips given to Glovo delivery people, and Croatian residents have ranked first place out of the 25 markets on which Glovo operates. Last year, the cities where Croatian Glovo users tipped the most were Sibenik (with more than 23% customers tipping), Cakovec (22%) and Rijeka (21.5%). Zagreb is only 11th place in the list of tipping cities in Croatia (with 19.21% of users in Zagreb tipping Glovo delivery people).

In 2022, an increase in scheduled orders of as much as 174% was recorded by Croatian Glovo users. Although the people of Zagreb used the “Scheduled orders” option the most, Bjelovar and Cakovec are the cities where this trend recorded the highest growth of all, with it increasing +572% and +426% respectively when compared to 2021.

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