In line with the fact that the Croatian National Tourist Board’s budget is facing an increase, the plan is to allocate a hefty amount to strategic promotional campaigns, as well as to joint advertising.
As Marija Crnjak/Poslovni Dnevnik writes on the 21st of December, 2018, the Croatian National Tourist Board (HTZ) has announced a tender for the selection of PR agencies and media agencies on as many as sixteen different broadcasting markets.
The aforementioned tender launched by the Croatian National Tourist Board for the selection of PR and media agencies will last from December to March.
The total lease budget for all broadcasting markets included in the 2019 tender amounts to more than a massive 42 million kuna, as was decided by the Croatian National Tourist Board’s Tourism Council during a recently held session.
As is already well known, there are concrete plans to increase the Croatian National Tourist Board’s budget during the coming year, the increase is expected to be one of around 14 percent and will amount to an enormous 331 million kuna, which is a result of the increase of the tourist tax revenue in accordance with the government decree.
Approximately 41 million kuna will be allocated for the implementation of the Croatian National Tourist Board’s strategic promotional campaigns across various broadcasting markets, i.e, for strategic cooperation with numerous air carriers and tour operators who have organised programs for Croatia in their packages and offers.
When it comes to joint advertising, as much as 24.6 million kuna will be allocated. After the session of the Tourism Council, the ninth Croatian National Tourist Board parliament session was held, where the aforementioned budget for 2019 was adopted.
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Click here for the original article by Marija Crnjak for Poslovni Dnevnik
