Croatian National Tourist Board Seeks 10 New Tourism Ambassadors

Lauren Simmonds

The hunt is on for ten new tourism ambassadors.

Fancy a new job? This one is on the top of everyone’s list. As Jutarnji reports on the 25th of August, 2017, here are just some of the benefits:

Average monthly net salary of about 3100 euros, life in some of the most interesting European destinations, extra monthly supplement for an unemployed spouse, plus an additional supplement for any children. The icing on this very nice cake is that 80 percent of housing costs will be paid for.

“And with this job, the person becomes an ambassador of Croatian tourism. Is there any more of a benefit than that?” stated Barbara Mesić, Chief Advisor to the Ministry of Tourism.

This is, of course, a tender for ten new Directors of the Croatian Tourist Board in Milan, Paris, Warsaw, Brussels, Frankfurt, Moscow, Budapest, Bratislava and Munich, as well as outside of Europe, in New York. The mandates of the current Directors are due to expire in September, And Minister Gari Cappelli would gladly see new, ambitious and proactive people in these positions.

This year, there are a slightly different set of conditions owing to altering trends in Croatia’s tourism: Apart from life/professional experience in tourism, all those who have experience and knowledge in the world of marketing can now grab their chance at obtaining one of the positions on offer.

“Tourism experience remains one of the main criteria, but it is very important that the director of the company has knowledge of marketing skills. The fundamental goal is to attract as many as possible quality candidates, who with their knowledge, contacts and ambition can significantly contribute to an even better positioning of Croatia on foreign markets,” explained the new Director of HTZ Head Office, Kristijan Staničić.

“This is an excellent opportunity for those who are willing to be ambitious, communicative, who accept flexible working hours, know foreign languages ​​and understand the complexity of building a tourist brand on foreign markets. The job of a foreign affiliate manager is not just communication with media representatives but it requires engagement in terms of seeking new partners, paying attention to market needs, proposing campaigns and finding new potential consumers,” explains Barbara Mesić.

Tourism Minister Gari Cappelli explains that the promotion of domestic tourism needs to be updated more quickly and faster to adapt to new challenges, especially through the more powerful promotion of special products, as well as a high quality promotion of the country’s continent, which is often ignored when compared with the level of publicity and promotion the Croatian coast, particularly Dalmatia, receives.

“With the knowledge and experience of the market, we expect fresh ideas, new projects and active presence from the Directors, as well as the promotion of Croatia as a year-round tourist destination that offers tourists interesting content [experiences] throughout the year,” stated Minister Gari Cappelli.

Among other things, candidates are expected to have good communication skills in both a verbal and written sense, as well as in prominent foreign languages.


Excerpts taken and translated from


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