Croatian Work Part of Singapore Red Dot Design Museum’s Permanent Exhibition

Lauren Simmonds

croatian work
Choo Yut Shing/Flickr

November the 7th, 2023 – An awarded piece of Croatian work is now part of the Singapore Red Dot Museum’s permanent exhibition.

As Poslovni Dnevnik writes, the Croatian work “Shuran – Biodynamic wines” by Studio Tumpić/Prenc, has been included as part of the permanent exhibition of the famous Red Dot Design Museum in Singapore this year. It has been placed there as a shining example of excellent design. It was also the winner of the Red Dot Design Award back in 2021.

The very popular museum was founded back in 2005 as the “embodiment” of the international Red Dot award, and what lies inside this distinguished glass building is a world of award winning works that stretch along the length of the museum, as well as the museum shop, cafe and various different exhibitions.

Croatian work ranked among exceptional works of design

The museum’s permanent collection includes exceptional works of design, those that, through a rigorous evaluation process, have been “sealed” with Red Dot quality. The Red Dot award has been being awarded since 1955, it has achieved global recognition and is considered one of the most prestigious awards in the field of design. Winning it gives the awarded works an international reputation and enviable positioning.

This is exactly how the Croatian work of Studio Tumpić/Prenc was recognised two years ago. The exhibition copy of this OPG’s (family farm) premium organic wine label “Šuran” is now located in an iconic location in Singapore, where it can be viewed by a large number of visitors throughout the year.

The idea of the label, explained the authors of this awarded Croatian work, is based on the most important characteristic of this wine, which is the enrichment of the soil with natural ingredients. They significantly increase the microbiological activity, which is then shown by the soil’s layers. Those layers are made up of microorganisms in the form of letters from a quote by the Italian scientist and activist in the Slow Food International movement, Carlo Petrini, who calls for higher levels of ecological awareness. The text is maximally reduced and invisible to the naked eye, just as the process of increased soil activity under the influence of microorganisms is also invisible. However, so that the text can still be read, a magnifying glass was actually built into the lid of the packaging.

An honour to be included as part of the permanent exhibition

“It’s a great honour to be a part of this exhibition, especially since it is a permanent exhibition, which means that the public will be able to view our work for a long time to come,” they stated from the Tumpić/Prenc Studio.

It’s worth noting that this project isn’t the only one brought to a global audience as part of the Red Dot award. The Tumpić/Prenc studio also succeeded in the above back in 2019, when their label for “Latini” olive oil also won the Red Dot: Best of the Best award. As the winner of this highest award from the aforementioned competition in its category, the label also travelled to the exhibition in the Berlin Museum of Communications.


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