June the 5th, 2025 – Lidl has become a new sponsor of the famed Croatian National Football team through a multi-year business cooperation agreement.
As Poslovni Dnevnik writes, the cooperation agreement on Lidl becoming a sponsor of the Croatian National Football team was signed recently in Rijeka. The signing was done by the President of the Croatian Football Federation Marijan Kustić and the President of the Management Board of Lidl Croatia and Lidl Slovenia Boris Lozić. The pen hit the paper in the presence of the captain of the Croatian National Football team, Luka Modrić, as well as national team players Franjo Ivanović and Toni Fruk.
In addition to Kustić and Lozić, the signing of the agreement was also attended by the Head of Marketing of the Croatian Football Federation, Ante Cicvarić. On behalf of Lidl Croatia, the Head of Corporate Affairs Sector Marina Dijaković, also attended.
“I’d like to thank Mr. Lozić and the management of Lidl Croatia for the trust they have placed in us. I’d also like to welcome them to our family of strong business partners that we’re bringing together alongside Croatian football. Lidl is an exceptionally socially responsible company that promotes Croatian products, and their values align perfectly with those held by the Croatian Football Federation. We felt that they truly respect and support Croatian sport. I’m sure that they will be a dedicated and passionate partner of the Croatian team and of football”, said the President of the Croatian Football Federation Marijan Kustić.
The very popular Lidl has otherwise been operating in Croatia since 2006, when it expanded its sales network throughout Croatia, opening 111 stores and 3 logistics and distribution centres. It also hired approximately 4,000 employees nationwide. Since its arrival on the Croatian market, Lidl has provided strong support to the Croatian economy, cooperating with numerous domestic suppliers, giving some of them the opportunity to present their products on the shelves of Lidl stores abroad. Lidl has also been recognised as the second most desirable employer in Croatia for over ten years.
“We’re extremely pleased with the cooperation we have agreed with the Croatian National Football team and would like to thank Mr. Kustić and the leadership of the Federation for recognising Lidl as a Fresh Food partner in the further development of Croatian football. Lidl is known for promoting a sporty, healthy lifestyle and adopting a conscious diet that includes plenty of fresh fruit and vegetables. The exceptional results of the Croatian National Football team are respected all over the world, and the significance that the beloved Vatreni have for the Croatian state and the Croatian people is best demonstrated by their spectacular receptions after winning medals. The players are a symbol of pride, passion, unity and excellence, and we’re excited to become part of this inspiring and globally recognisable Croatian football story,” stated Boris Lozić, President of the Board of Lidl Croatia and Lidl Slovenia.
As a sign of welcome to the Vatreni family, President Kustić presented Mr. Lozić with a Croatian national team jersey with the number 1 and the inscription “Vatreni sponzor” (Fiery sponsor). The shirt and its inscription symbolically emphasised the importance of this new cooperation for the Croatian Football Federation.
