Croatia’s Raw Sweets by Mihaela Available in 91 DM Stores

Lauren Simmonds

One talented Croatian eco producer is given a hand by the DM chain.

As Poslovni Dnevnik writes on the 14th of February, 2018, following the creation of the website, which was launched with the aim of promoting a healthy diet, the author of “Raw Food” and “Sweet Passion”, Mihaela Devesov, directed her sights and passion towards the production of raw desserts.

Chocolate pralines, coconut and hazelnuts, chocolate and chocolate sweets from Raw Sweets by Mihaela have been made available at 91 DM shops since the 1st of February, 2018. The products have an organic certificate, are manufactured without thermal treatment and are suitable for diabetics and vegans because they don’t contain sugar, lactose, or gluten.

“Since beginning on the Raw Food story I kept saying: Do what you love, love what you do, give yourself to it and enjoy it, don’t think about success. Success came in the form of co-operation with DM, to whom I’ve been a loyal customer since the very beginning. I’m proud and happy that my products can be found on DM’s shelves. Sometimes I still think I’m dreaming,” stated Mihaela Devescov.

“With Mihaela, we’ve linked the focus to mindful and organic solutions in product development. We’d like to offer quality products to our customers and support Croatian producers, and we’re delighted to see that this can be part of Mihaela’s success. We believe that our co-operation will enable further development within Raw Sweets, and thus product inclusion in all of DM’s stores in Croatia,” said Tanja Hrvojević from DM.

In the business year 2016/2017, ecological food sales in DM grew by 4.41 percent, and ecological food products by Croatian producers grew by 7.44 percent. DM currently cooperates with 19 Croatian environmental producers, among which are producers of organic food products such as OPG Veselić and OPG Božanić, as well as producers of natural cosmetics such as Olival and Priroda, who partook in DM’s campaign ”… because the best comes from nature!” (…jer najbolje dolazi iz prirode!”) with the aim of promoting ecological production and bringing exposure and added publicity to the growing number of Croatia’s ecological producers.


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