As Poslovni Dnevnik/Marta Duic writes, one family business from Vodnjan is busy diversifying all of its activities, but the basis of everything they engage in is authentic products which are then exported to a number of countries across the globe. On the eve of the festive period at Br00m44 on Zagreb’s famous Dolac market, a presentation of extra virgin olive oils of the new vintage Brist Olive brand from Vodnjan was held.
Lena Puhar O’Grady, who leads the presentations, education and marketing on Brist’s team, presented her family business, told the story of their brand development and guided guests through three of the six types of Brist Olive oil they currently produce. One monosort was tasted – Vodnjanska Buza oil, as well as two blends.
“Our olive grove is located in the vicinity of Vodnjan, it’s beautifully positioned, overlooking the Brijuni islands and spreads over nine hectares where 2,500 olive trees grow, mostly indigenous Istrian varieties. We produce about 8,000 litres of oil per year, with the expectation of growth when all of the olives grow well and come to fruition,” said Puhar O’Grady.
Demand is growing…
Each of their Brist Olive oils was then paired with a type of cheese from the Istrian Mljekara Latus from Zminj, with sourdough foccaccia from the Zagreb bakery Breadclub, and the tasting was then rounded off with a chocolate tart with olive oil, designed especially for the occasion by food blogger Janja Benic. The chocolate tart was served with a few drops of Brist’s Exclusive Selection olive oil, and as Puhar O’Grady explained, this is a form of olive oil made in a limited edition from selected olives from century-old buza and rozinjola trees.
As she claimed, the Brist Olive oil team process their olives in the Grubic oil mill in nearby Bale, with which they have a long-term cooperation, and their main customers are individuals, mostly foreign citizens paying visits to Istria. They realise their biggest sales directly in their store in the old town of Vodnjan and through online sales.
“Since the beginning of the coronavirus pandemic, our online sales have quadrupled since before. A large part of our clients come after participating in our guided tours and tastings in the olive grove,” she said.
In addition, Brist Olive oil is exported through 20 international partners within the EU, Norway and Switzerland, and from this year for the very first time to America. They also cooperate with specialised stores, mainly in Istria and Zagreb, as well as restaurants throughout Croatia and the Milenij Hotel chain in Opatija.
For more, check out Made in Croatia.
