December the 1st, 2024 – The Croatian company Nutris has managed to conclude contracts with markets not only across Europe, but around the world. The move will certainly place Croatian innovation in the spotlight.
As Poslovni Dnevnik writes, the Croatian company Nutris, the first European factory specialising in the production of bean isolates, achieved significant business success at the recently held Food Ingredients Europe (Fi Europe) fair in Frankfurt.
Nutris managed to secure cooperation to enter the Canadian market and their first order of 20,000 kg of Nutrismart organic isolate for the French bakery industry, with the expected continuation of cooperation on an annual basis. Additionally, meetings with key distributors opened up opportunities to expand into markets such as Japan, New Zealand, the Middle East, the US and Canada, significantly expanding Nutris’ global reach.
“We successfully confirmed Nutris’ position not only as a manufacturer, but also as a strategic partner that leads in setting new sustainability standards and technological innovations in the food industry. We also had the honour of being a finalist for the innovation award. Focused on further developing our global presence, next year we’re intending to be present once again at Fi Europe in Paris, and for the first time, we’ll participate in the prestigious IFT fair in Chicago, a key event for the US market,” said Zvonimir Sedlić, the CEO of the Croatian company Nutris.
The fair featured countless innovative products, including NutriSmart A85, a soluble protein from beans, as well as NutriSmart fibre. With their incredible performance there, the Croatian company Nutris has cemented its position as a key innovator in the industry.
“Among the key trends on the market, there’s currently a lot of interest in new ingredients which are high-quality and nutritionally. People want less processing and clear labels on the packaging, we offer all of that ourselves. In addition to price and taste, consumers are becoming more aware when choosing ingredients and now hunt for nutritionally balanced products that are both affordable and flavoursome. Further innovations on the market need to focus on new technologies and production processes that enable the development of new food categories, rather than just replicating existing meat or dairy substitutes. The focus should be on healthier eating habits and new definitions of food that bring actual benefits to their consumers,” added Martina Gogić, head of the innovation department at Nutris.
The Croatian company Nutris received the most positive comments from visitors on the neutral taste of bean isolate, which allows for the wide application in different food categories. The high level of quality of the products, the abundance of analytical data and the sustainable story that combines regenerative agriculture and technology further impressed the participants of the fair. In the spirit of the global trend leaning towards sustainable nutrition and gut microbiome health, Nutris has also positioned itself as a key player with innovations such as bean fibres, which have a lot of potential to support gut health.
For over 35 years now, Food Ingredients Europe (Fi Europe) has been a key global platform that brings together experts, suppliers, customers and innovators from across the food and beverage industry. It’s an event that is also the main venue for presenting the latest and most innovative products. This year’s edition showed that in 2025, trends spanning the food industry will continue to be directed primarily towards health, wellness and sustainability. The main focus will be placed on the diversity of the used ingredients, as well as innovation that meets the ecological and nutritional demands of modern consumers.
“As consumers become more demanding about the food they consume, the need for greater control and information about its impact on our health and the environment is growing. In this sense, new raw materials as alternatives to meat proteins will be will be increasingly in demand. With dairy protein prices increasing by 80% due to limited supply and egg prices dramatically increasing by over 30% in the EU and the US, there has been an even greater need for sustainable plant-based proteins that are crucial in food innovation. Technological innovations enable manufacturers to meet changing consumer demands, all while addressing environmental challenges and fostering sustainable supply chains,” concluded Sedlić.
