Croatian Designers to Create New Workwear for A1 Croatia

Lauren Simmonds

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With the coronavirus pandemic having highlighted, among other things, that we can’t always rely on imports and that trying to produce as much as we can locally is the best direction to go in, A1 Croatia have their eyes set on talented Croatian designers, of which there are plenty. 

As Poslovni Dnevnik/Marija Crnjak writes, Telekom A1 Hrvatska/Croatia has announced a tender for Croatian designers to apply for. The tender invites them to design new work clothes for their employees, with a prize fund for the best solutions amounting to 30,000 kuna.

As they explained from the aforementioned company, the whole process, from the selection of the design solution to the very execution and application will be carried out in cooperation with Naftalin, a Croatian company which deals the production of workwear. By making this business move, A1 Croatia wants to give an incentive to Croatian designers and companies.

“The choice of such a company was prompted by the desire to show how some support for a creatively strong part of society can easily enable it to become more visible and to improve and develop its business.

We’re aware of the exceptional importance of local production for every community, because we can only grow when the community in which we operate is also growing,” said Iva Ancic, head of brand and marketing communications at A1 Croatia.

The panel for the selection of the design of the new work clothes also provided a place for one of the employees who, with his advice and first-hand knowledge, will help make the new clothes created by Croatian designers as comfortable as possible and according to the wishes of the employees themselves, the company explains.

For more, make sure to follow Made in Croatia.


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