Internationally Successful Croatian Highlander Brand Gains First Investor

Lauren Simmonds

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Copyright Romulic and Stojcic

As Poslovni Dnevnik writes, the Croatian Highlander brand is an interesting new mountaineering experience, created by a team of recreational mountaineers and nature lovers from the Eastern Croatian city of Osijek, who recognised the beauty of Croatia in its stunning mountain peaks and roads.

“Highlander is an adventure of a lifetime” – say the organisers Igor Mlinarevic, Jurica Barac and Andrej Mlinarevic, three friends from Osijek, who first devised a 104-kilometre route that takes mountaineering participants through the most beautiful parts of Velebit through two National Parks – Northern Velebit and Paklenica, in order to expand the project to other countries from year to year. And they are immensely looking forward to new challenges and adventures.

At the end of last year, the Croatian Highlander programme for 2021 was officially presented in one of the most impressive locations in the world – in front of the Egyptian pyramids in Giza, not far from Cairo, which attracted the attention of many media outlets, bringing this Croatian brand to as many as fifteen countries.

After an impressive announcement from Egypt, Highlander got its first investor, entrepreneur Ivan Vrdoljak, known to the general public as a former politician, although he left politics a few years ago, writes Vecernji list. Vrdoljak, who is also from Osijek himself, recognised the great potential hidden in it, but also the fact that it is being developed by a young team of people from his own hometown. The amount of the investment is currently being kept as a business secret, but what the organisers point out is that Ivan will be involved in Highlander’s operational terms as a project partner.

“I see Highlander as a great Croatian product with fantastic global potential. I’m glad that my friends from Osijek have recognised me as a person who, with my knowledge and energy, can help them achieve their ambitious goals on a global level. Highlander unites everything that attracts me in business and what I believe is the work of the future, and that’s the preservation of nature and the health and satisfaction of people,” said Ivan Vrdoljak.

“I’m extremely glad that Ivan Vrdoljak, also from Osijek, made this decision and decided to support the Highlander project. We’re at the very beginning of the development of global business and investment collection and I’m sure that Ivan, with his rich experience and knowledge, will significantly contribute to the development of the project, attracting other investors and smart management. We’re facing a year of uncertainty in which we have to organise fifteen events in different countries together with our partners, but also a year in which we occupy the number one position in terms of a mountaineering event in the world. I’m proud of everyone involved in the project and I’m sure that we’re going to continue with this step, and go even further,” said Jurica Barac, CEO of the Croatian Highlander brand.

One of the most important goals of Highlander is the promotion of an active and healthy lifestyle through hiking, as well as the preservation and care of nature that we need to leave for generations as a legacy, promoting the so-called Leave No Trace philosophy, and the wish of the organisers is that in the future, Croatian Highlander events deserve the status of a ”100% Green Event”.

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