This Croatian-made event which centres around physical fitness and giving yourself a true challenge has taken many countries by storm, and now it has headed across the Atlantic Ocean and found a home in the United States of America as well, marking an important step forward for the brand.
As Poslovni Dnevnik/Mladen Miletic writes, the Croatian Highlander brand, which is already very well known among walkers and hikers now, entails mountain adventures which aim to connect man and untouched nature. As touched on above, it has already very successfully managed to spread to fifteen countries around the world, and for the first time it was successfully held on the trails of the stunning Big Bear Lake located in the mountainous region of Southern California.
The first arrival of the Croatian Highlander brand in the wild and beautiful nature of the United States was marked by the performance of 260 participants in sections of 60, 30 and 15 miles. Many brought of these keen hikers had their dogs join them on the walk, the youngest participant was a seven-month-old baby, and the oldest was a 65-year-old woman who managed to hike the 60-mile-long trail in a five-day adventure.
“The United States of America is the world’s largest outdoor market and our arrival here is a major milestone for the brand and the fulfillment of our wishes,” said Highlander CEO Jurica Barac. The next adventure is scheduled for October the 28th 2022 much, much closer to home on Zagreb’s Medvednica.
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