The entire marketing campaign for Lithuania was shot in Croatia.
After a successful campaign for the arrival of Lidl to the Lithuanian market, in which the main role was played by the legendary basketball player Arvydas Sabonis, Croatian full service marketing agency Real Group is continuing excellent cooperation with the retail chain Lidl in Lithuania, reports Jutarnji List on January 25, 2017.
They recently launched a new Lidl campaign called “Freshness”, again with Sabonis as the Lidl ambassador, this time confirming the freshness of each product. The agency is particularly proud of the fact that the entire filming for the campaign in Lithuania took place in Croatia, and the process involved a hand-picked team of professionals.
After success of cooperation with Lidl in Croatia and Portugal over the last six years, and a campaigns for Lidl’s expansion to the Lithuanian market, Real Group has once again proved that Croatian creative agencies have much to offer to international companies. In early January, Lidl has launched the major new campaign which promotes Lidl’s basic principle that only the freshest products are good enough to be sold in its stores. The campaign includes five categories of fresh products: meat, fish, fruit and vegetables, dairy and bakery products.
The campaign also involved well-known Dutch cameraman and director Ronald Koetzier, one of the most experienced experts for high-speed filming techniques. In addition to being visually impressive, presenting fresh food in television commercials in slow-motion inspires and encourages healthy lifestyle. Lifestyle directors Marko Đilas and Radislav Jovanov Gonzo, director of photography Sven Pepeonik, food stylists Škuf and Gaga, and art director and photographer Josip Matić were just a part of the team which took part in the campaign.
In order for the message to be even stronger, legendary basketball player Sabonis tastes and confirms the quality and freshness of each product. During five days of shooting, this comprehensive campaign covered about 20 different sets of foods. “All the food in this campaign was real, presented with attractive camera shots, which creates a very modern and attractive impression. We are proud that we were able to present products as they are”, said Maro Pitarević, creative director of the Real Group.
