Croatian OptimoRoute Software Going from Strength to Strength

Lauren Simmonds

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As Novac writes, the Croatian OptimoRoute software is a piece of route optimisation software already used by several thousand companies and is developing very strongly. The American investment fund Prelude Ventures invested a massive 6.5 million US dollars in the company last year, estimating that OptimoRoute has a great chance of conquering the global market.

“Our investors believe that we can, with a little luck, reach a value of one hundred million dollars, and they think we’re not far from a billion dollars. We’d rather try something big and ambitious and see where that takes us, than play it safe in the European way,” said Marin Saric, the co-founder and CEO of OptimoRoute, during an appearance on the show Entrepreneurial Mindset.

Croatian OptimoRoute software experienced rapid growth of one hundred percent during the coronavirus pandemic. In addition to food delivery companies and stores that receive goods from central warehouses, route optimisation is now needed by companies from thousands of different industries, including floriculture, house cleaning and yard maintenance.

“The whole world is changing! Route optimisation, which used to be interesting only to “geeks”, has turned into a global mega trend. We rode that wave early enough and now we are trying to surf on it and see how far it will take us,” said Saric.

“We want to be globally present. We want to gather the strongest engineers we can reach here in Croatia, and beyond if necessary, in order to bring them to Zagreb and create a new generation product. Not only do we want to create the best software, but we want it to be office software which is available to everyone at a very low cost. Bill Gates wanted to see a PC on every desk, and we want to see our software for organising a mobile workforce in every small company,” revealed Saric.

Although the Croatian OptimoRoute software primarily targets small businesses, it is also used very successfully by large ones. Among their biggest clients at the moment is one pipeline passing through five states of the United States of America.

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