First Croatian Plant Based Products Hit Shelves With 7 New Products

Lauren Simmonds

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As Poslovni Dnevnik writes, the Croatian company Planet of plants is the first Croatian plant based product line that can now be found on store shelves. This is an innovative line of products that are 100% of plant origin, and they were jointly developed and produced by the well known domestic companies Zvijezda and PIK Vrbovec.

The collaboration of these two Croatian production flagships of the Fortenova Group (former Agrokor) has resulted in as many as seven products that are 100% plant-based, with 100% flavour; and do not contain eggs, gluten and soy, which is why they are suitable for both vegans and vegetarians as well as flexitarians.

The Planet of plants line contains a burger, salami, oil, mayonnaise, sauce, spread and diced. Apart from here in the Republic of Croatia, these Croatian plant based products can be found on the neighbouring Slovenian market, and from September onwards in Serbia, with a plan to expand sales to other foreign markets.

”We’re extremely proud to be the first on the market to offer local consumers a line of plant based products, which is another proof that in Croatia we have the knowledge and experience to compete with others and with the help of fellow experts, we can develop products that keep up with the pace with global trends,” said Slaven Ruzic, the director of PIK Vrbovec.

On the occasion of the presentation of the Planet of plants product line, Tomislav Alagusic, the director of Zvijezda, said: ”Plant alternatives to meat are the future of the food industry, so entering a new market is a logical continuation of business for Zvijezda. We’re the market leader in the production of vegetable oils and this year we’re celebrating 105 years of leading trends by introducing innovative products that meet the needs of consumers. Along with the Planet of plants product line, Zvijezda will also help to raise awareness of the importance of a plant-based diet among those consumers who aren’t necessarily vegans and/or vegetarians.”

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