As Poslovni Dnevnik/Josipa Ban writes, doing business well means, among other things, planning things well. However, it was impossible to precisely and accurately plan various business segments in one programme, until the team of programmers came up with the Farseer software.
“Farseer is a cloud solution for financial modeling, planning and analytics that enables integral planning within a company. This includes everything from operational to financial planning to reporting on all these items,” explained Matija Nakic, the co-founder and director of the Croatian startup Farseer.
In fact, he added, this software replaces the entire forest of often irritating Excel documents, and with its implementation, users, namely large and medium-sized companies, manage to eliminate up to 90 percent of the time normally spent on such boring, manual tasks.
“Our approach was, and still is, to solve the most difficult problems in the field of financial modeling. That means we’re great for users who need to plan intensively. By simultaneously solving several specific problems, we’ve created a platform that is very robust and universal. Farseer brilliantly solves the challenges faced by companies who have outgrown Excel,” Nakic pointed out.
This, in fact, is their competitive advantage because all the latest technological solutions in the field of planning, the third generation, according to the co-founder of Farseer, solve only a certain part of the problem, while Farseer’s software offers everything in one place. It is therefore not remotely surprising that the solution, which has been on the market for only two years, and on the development of which four founders worked for three years, has been included in the Top 15 global third-generation planning solutions, i.e. in the official guide for FP&A (Financial Planning and Analytics).
The whole story surrounding the Croatian startup Farseer is actually the result of frustration due to the lack of planning tools. Nakic, as well as the creator of this solution – Zrinko Dolic, come from the world of telecom, where they worked as planners with spreadsheets, that is, with Microsoft Excel. “Back in 2010, we asked ourselves why there were no better solutions than this, and honestly, not much has changed since then,” recalled Nakic.
The young four-member team decided that they would offer a much better solution if they put their heads together. Today, their team is much bigger and has sixteen people. The excellence and usefulness of the Croatian startup Farseer’s software is rapidly being recognised by this rapidly moving and extremely demanding market. Today, only nine months after the commercialisation started, 27 companies are already using their solution.
Alpha Chrom from Switzerland, the Swedish Lelo, EOS Matrix, Violeta, Plinacro, Intercapital, and Mazars are just some of their clients. However, Nakic pointed out that in the long term they want to specialise in two industries – distribution and production. “Both are characterised by a very intensive planning process due to the huge amount of data they handle every day. They have a thousand components, distribution centres, numerous customers, and tonnes of different variables that they have to plan according to. Planning using Excel is impossible for them,” Nakic explained.
“We actually automate a lot of the planning ourselves. Planners only have to change or tweak parameters at very high levels and you can literally get a profit and loss plan (P&L), which is what it all boils down to, in a mere five minutes. Users can plan their expenses by different departments, and all of this is automatically aggregated within Farseer,” stated Nakic, adding that their vision is to enable senior management to set the EBITDA they want and to get several different scenarios to achieve it.
In addition to all of the above, when using Farseer, various simulations can be performed and parameters can be changed, which are then automatically propagated through the entire model. The success of the solution should be supported by rapid changes and constant shocks on the market, which we’ve witnessed more than our fair share of in the past few years alone.
“Planning is no longer a quarterly ‘sport’ of sorts, it has instead become relevant and important to do almost on a weekly basis. People want to plan in great detail, much more detailed than before. They want to monitor what is happening with costs, with income and with the key performance indicator (KPI). We see a big opportunity in this,” emphasised the co-founders of the Croatian startup Farseer.
Nakic has revealed that the plan for the startup, whose sales have grown by 21 percent in the last six months alone, is to achieve 450,000 euros in revenue by the end of the year – 250,000 from licenses and 200,000 from services.
“I believe that growth will intensify. We’re now at a turning point,” he said, and at that turning point, they’re also looking for a new investment, the second after two years of business (in the first one, they collected 100,000 euros of investment). This time the plan is to collect much more, but Nakic doesn’t want to reveal the details as yet, saying only that the money will be invested in development, i.e. fine-tuning of the product and in marketing and sales.
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