Croatian “Superheraw” Energy Bars In Demand All Over Europe

Total Croatia News

061117 6 Super2
Source: Facebook/Superheraw

A good product finds its way to the European market.

When Tijana Božović Galjanić launched the MioBio company in Opatija in July 2016 and created the Superheraw Energy Bars brand, she was aiming to provide high-quality ecological products with no added sugar, additives and artificial colours, reports on November 6, 2017.

Today, her company cooperates with 60 business customers in Croatia and abroad. The Superheraw packaging, designed by Veronica Uravić Čolak from the Reedesign Studio, has won the prestigious design award Red Dot Communication Design 2017.

Tijana Božović Galjanić reveals that they will soon launch new flavours of energy bars and they plan further expansion to local and international markets. “The plan is to launch a completely new product category which is currently not present in the Croatian market,” said Božović Galjanić. Most raw materials needed to produce the energy bars are imported from the Netherlands, while vanilla comes from Madagascar.

061117 6 Super2

One of the problems for the company is the fact that prices of raw materials continuously keep changing. For example, the price for Brazilian walnut has jumped as much as 2.5 times. Also, there is a widespread shortage of vanilla, so its price has increased tenfold. Though her original idea was to buy as many raw materials as possible from local producers, they cannot provide enough supplies throughout the year.

061117 6 Super1

“Our energy bars are manually produced from dried fruits, earthnuts, seeds and organic spices. They have no added sugars, artificial sweeteners, preservatives, GMOs, cereals, glutens or dairy products, and are therefore suitable for vegans and people who are lactose intolerant. We are also focused on the packaging, which is not only attractive but hygienic as well since inside the box there is a separate bag which is opened by the end consumer,” said Božović Galjanić.

The Superheraw products can be bought in specialised healthy food shops, such as Bio&Bio chains, souvenir shops, pharmacies and sports centres, and also in online stores.

“This summer, we started exporting to Finland, and the first quantities of bars recently went to Germany, England and Slovenia,” concluded Božović Galjanić.

Translated from


Subscribe to our newsletter

the fields marked with * are required
Email: *
First name:
Last name:
Gender: Male Female
Please don't insert text in the box below!

Leave a Comment