As Suzana Varosanec/Poslovni Dnevnik writes, the Croatian Tree Elements project’s owner has stated that although she knows that every entrepreneurial story can seem a bit crazy at the beginning, this one is a bit crazy in the most positive of ways.
”With the support of the community, Facebook and Instagram, a real miracle happened, so I’m very happy with the first results and I hope to raise at least 50,000 US dollars, of which about 20 percent is intended for financing taxes and other costs, while the remaining money is needed to complete the tourism/environmental project for Tree Elements, as well as for furnishing the houses and landscaping,” young Croatian entrepreneur Ivona Ercegovic stated.
Sustainable luxury
Ercegovic is enthusiastic with the first reactions of the market to the more than successful start of her crowdfunding campaign in which the final tranche is collected for her ambitious project, the Croatian Tree Elements project, that combines tourism with real care for the environment.
The campaign has already raised 70 percent of its target amount on Kickstarter with 25,000 US dollars in just 24 hours of its launch. Beautiful tree houses near gorgeous Plitvice and all of their eco-friendly accompanying facilities are a visionary idea in which nature is in every respect the top priority.
The project has been described as an eco-friendly haven offering “sustainable luxury with minimal environmental impact”. The Croatian Tree Elements complex will recycle all glass and plastic and generally minimise waste, will grow its own food and even install solar panels.
The Kickstarter campaign lasts for 30 days, and the first ”investors” involved are in fact the first guests of the future complex. About 90 percent of them are from Croatia, while the rest are from America, where Ercegovic, as she explained, has gained a lot of contacts during her eight years of providing the service of a tourist guide.
An unusual concept
With their donations, they’re currently earning points for accommodation and various services, and with a significant discount, they are actually buying an emerging product, explained this entrepreneur, announcing the opening of the Croatian Tree Elements project during the very first days of August this year.
“Given the uniqueness and strength of the idea that underlies this project, interested nature lovers have the opportunity to participate in its very emergence, which is a concept that may be unknown in our country, but globally it has its place in funding, marketing and even in PR,” she stated.
The added value is the involvement of the community in this project, in other words, there will be a place in Croatia where “mother nature is the law”, which was entirely created by the contribution of the community.
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