As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, the anniversary of it having been seven years since the launch of the first ”dragons” (zmajevi) was marked last weekend by the Croatian Zmajska pivovara. The celebration took place in ”the dragon’s nest” in Jankomir, and on that occasion, the company’s products were visually refreshed, after the new logo was unveiled back in July.
At the ceremony, called Zmajevo novo ruho (The dragon’s new round), the new labels from the Croatian Zmajska pivovara brewery that practically kicked off the local revolution of craft brewing, and which is still in progress, were presented.
The visual aspect of Pale Ale, Porter, Pozoje and other favourites are now in line with the top quality of the product, said the owners of the brewery, Andrej Capka and Hrvoje Cirjak, emphasising that the new visual is more modern and direct, and yet still recognisable.
“It captures the essence of the Croatian Zmajska pivovara and and the main values of the brand: leadership, independence, uncompromisingness, inspiration, courage, and mastery,” they stated from the company.
This brewery has otherwise very much been stabilised and become known as the flagship of the Croatian craf beer scene, a scene that already has more than 100 small independent players on it, and 45 types of beer have been placed on the market so far from Jankomir.
Since back in 2014, 1.5 million euros have been invested in plant and equipment, today, the Croatian Zmajska pivovara has revenues of around one million euros per year, with a growth rate of 20 percent, they say. They also ended pandemic-dominated 2020 in a positive light, despite the impossibility of using the hospitality and catering industry as a sales channel due to lockdowns, which spilled over to part of 2021, too.
“We have twelve full-time employees all year round. Our beers are available to customers through the network of almost all Croatian retail chains. We also export successfully, so far we make about 10 percent of our sales abroad,” concluded Capka and Cirjak.
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