Cromaris Fillets in Skin Packaging Stands Out as Innovation of Year

Lauren Simmonds

As Novac writes on the 9th of October, 2020, Cromaris, which operates within the Adris Group, is the sixth company in the world in terms of the cultivation of gilthead sea bream and sea bass. This year, it won the Labo de l’innovation competition from the renowned French specialised magazine Produit de la Mer, winning the Innovation of the Year award for its sea bass, gilt-head bream and fillets in skin packaging.

The expert jury awarded the unique packaging with an attractive appearance that preserves the freshness and exceptional taste of the product which won the highest marks in the competition of the world’s leading producers of fish and fish products, Cromaris announced.

”Cromaris is recognised for its freshness, the highest quality, and also the innovativeness of its products, in which we’re already market leaders. High value-added products, ie processed products for easier and faster preparation, are a key element of diversity in relation to competition in the domestic, but above all in challenging export markets that are the main foundation of our growth,” said Goran Markulin, the director of Cromaris. The share of revenue from differentiated products stands at almost 50 percent.

”Following the trends in the food industry and the needs of our consumers, at the end of 2019 Cromaris presented sea bream, sea bass and fillets in a new skin package which, as a practical and healthy product ready to be prepared in just a few minutes, quickly found its way to customers, and this recognition given by the profession is an additional confirmation that we’re on the right path of development based on top product quality and innovation,” concluded Markulin.

After Cromaris, despite the continued unfavourable circumstances caused by the global coronavirus pandemic, achieved record sales during the summer months, the positive trend also continued throughout September. 829 tonnes of fish were sold, which, compared to the previous year, represents a growth of 20 percent. Price growth of two percent and revenue growth of 22 percent were also achieved. If we look at the first nine months of 2020, 7,665 tonnes of fish was sold, which represents a volume growth of five percent and revenue growth of almost seven percent when compared to last year.

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