What’s not to love about this trendy, organic fashion newcomer?
Brokula&Ž, a local brand of “eco-friendly” clothes, has decided to focus on tourists. They have created T-shirts depicting Croatian motives, as well as the habits of the local people as seen from the perspective of foreign visitors. The new fashion line includes images of Nikola Tesla, the city of Dubrovnik, Dalmatian dogs, and so on. Collections “Famous from Croatia” and #WikiCroatia have been created by illustrator Filip Peraić and designer Marina Stančev, reports Poslovni.hr on June 7, 2016.
Brokula&Ž clothes are made from organically grown raw materials and on the inside there are hidden messages that only the person wearing them (or the person taking them off) can see. In this way, the feeling of comfortable clothes and natural fabric makes people feel good both on the outside and on the inside.
“Just in case you did not know, one quarter of the annual global pesticide and insecticide use is related to cotton-growing. Also, out of nine compounds that are being used most frequently to spray the cotton plant, almost five are very dangerous for health and for the environment. But luckily, there is cotton that is being grown in an organic way and no chemicals are being used during the manufacturing of the fabric”, they explained.
Brokula&Ž is using only this kind of organic cotton to make the clothes, which are then being placed in biodegradable and eco-friendly packaging. Their collections are made of two types of fabrics. One consists of 48 percent of organic cotton, 48 percent of ProModal and 4 percent of elastane. The other fabric is made of 96 percent of organic cotton and 4 percent of elastane.
Brokula&Ž clothes have been designed in Croatia, and the entire project was initiated by Bruketa&Žinić OM. Their collections, focused on nature and recognizable Croatian landmarks and people, are not just trendy and innovative souvenir clothes. They are another sign that the souvenir offer in Croatia is going to change considerably in order to meet the needs of the new generation of visitors who might not be so fascinated with little dry lavender-filled bags and magnets. Not that there is anything wrong with those.
