More Croatian innovation for McDonalds?
The idea of connecting the Kraš and McDonald’s brands became a reality with the McFlurry Kraš Wafer ice cream. At the end of July, Kraš managed to break into McDonald’s restaurants, whose ice creams now offer its biscuits, and it has ambitious plans for the future, reports Tportal on September 1, 2015.
The idea was born a few years ago, while the project of McFlurry Kraš itself began a year ago. “Cooperation was very easy. Both companies operate with high standards in the demanding markets, which includes the possession of numerous certificates as proof of the quality of products and services, which is why the product development process was at an extremely professional and high level”, said the Kraš representatives.
Asked how much did they earn in their cooperation with McDonald’s, Kraš said the value of the project is not only financial. The project is, in fact, aimed at strengthening the image of the brands and attracting new consumers. Due to the fact that they are satisfied with the results, they hope that the long-term partnership with the fast food chain will be forged.
“Our wafers are by themselves a strong international brand whose potential we want to develop with a variety of activities in the future. Kraš exports as much as 35 percent of its total production of wafers. For example, Kraš is the undisputed leader of the market in Saudi Arabia, where more than four million kilos of wafers are exported every year. Also, Kraš is present at the markets of CEFTA, Slovenia, the United States and Australia”, explained the Kraš representatives.
As far as Kraš business in the last year is concerned, it has increased by four percent – total revenues have reached 891 million kuna. The net profit has more than doubled and amounted to 14 million kuna.
Globalna Hrana company owned by Georg Gavrilović, which is the holder of McDonald’s franchise for Croatia, has also increased revenue. Last year it rose by 3.5 percent to 292 million kuna. Globalna Hrana operated with 28 million kuna profits, which is 11 million kuna more than the parent company Gavrilović, which has been experiencing declining revenue for years.
