Ledo’s ice cream was created in cooperation with Podravka and was launched on the market back in April this year.
As Poslovni Dnevnik writes on the 22nd of October, 2019, Ledo’s popular ice cream, Lino Lada, has been named the best ice cream in the world by the International Ice Cream Consortium. The competition was held in Sweden where Ledo’s products once again stood out thanks to their creativity, ideas and performance technology. Experts were delighted with the unique shape of the Lino Lada ice cream and the innovative soft dressing, but what made this the best ice cream in the world was the experience of the Lino Lada spread that was successfully transferred onto the ice cream.
As stated, the ice cream was created in cooperation with Podravka and was launched on the market in April this year. The first supplies were then sold out in just a few days, making this ice cream the most sought after dessert of all. Ledo’s Lino Lada duo ice cream is a combination of fine hazelnut cream and milk cream, and it’s all wrapped in a double soft nougat and milk chocolate topping and is, as such, quite an innovation in the ice cream market. The appearance of the Lino Lada jar is further enhanced by the enjoyment of the ice cream coupled with a favourite creamy spread.
“As Lino Lada has become a favorite brand of cream spreads with a wide variety of flavours, there has been the need to spread this unique flavour to other, related categories like ice cream. It is the innovation and upgrading of what Podravka can do that is the foundation on which we build our success, and we’re especially pleased when we’re doing in collaboration with our partners, domestic companies. Thus, Podravka initiated the development of Lino Lada ice cream, and the ideal partner for cooperation was Ledo, the leading ice cream producer on the Croatian market. With this collaboration, the unique taste and experience of Lino Lada spreads has been transformed into an icy experience that has delighted consumers around the world, as well as international experts,” said Vesna Višnić, the director of Podravka’s children’s food, desserts and snack business program.
“We’re extremely proud of this award and the recognition for which Ledo ice cream has been recognised as the best ice cream in the world by the profession, that is, by global independent ice cream producers. Being the best in the world is a great honour, as is the obligation to continue to produce the highest quality ice creams in the future, leading globally with technological solutions, innovations and creativity,” said Marin Poljak, CEO of Ledo.
Podravka developed its two-colour cream spread way back in 1998 and today, in as many as five flavours, it can be found on the shelves in more than twenty countries worldwide, stretching far beyond Europe and covering all continents. The most popular flavour is still the Lino Lada duo, now available in the form of irresistible ice cream. Podravka continuously monitors the preferences of consumers of cream spreads and strives to offer new flavours as a reward for loyalty to the Lino Lada brand.