The Lika Quality label is currently featured on 169 certified products by 62 manufacturers.
Small Lika producers of dairy, meat, bakery products, honey, fruits, vegetables, fruit products, drinks, wild herbs, souvenirs, and cosmetics gathered at the Plitvice Lakes National Park Hotel Jesero for the third distribution of ‘Lika Quality’ certificates, reports HRTurizam on July 16, 2019.
This was a special event for 26 manufacturers in Lika who joined the Lika Quality system, as well as for the 12 manufacturers who have been in the system since 2017 and extended the duration of their certificate on Tuesday.
With the Lika Quality certification, quality products manufactured in Lika become part of a system that brands it as a gastronomic destination, which allows them to enter the market under a common brand.
Lika Destination Facebook
“The Lika destination is known for its beauty, and that is why it is branded as a protected area. Thanks to quality pastures, the food produced in Lika has exceptional flavor, which has been the inspiration for the development of Lika Quality and, besides everything mentioned above, Lika is branded as a gastronomic destination,” said Danijel Tušak, President of LAG Lika.
For the product to bear the Lika Quality label, it must meet the criteria established for each product category. Until recently, Lika Quality branded 98 products, and in the last round of certifications, several new manufacturers have been announced. Thus, today, there are 169 certified Lika Quality products and 62 manufacturers.
The idea to brand Lika as a destination for quality products came from the Lika Destination cluster, along with its partners. Cluster leader Petra Butković emphasized the importance of cooperation and the recommendations of producers, parks and all others involved in tourism to make Lika a globally renowned tourist destination in which tourism develops sustainably and to benefit the local population. Director of the Park Tomislav Kovačević congratulated all the producers and highlighted their support.
Lika Destination Facebook
“Plitvice Lakes National Park continues to contribute sustainably to the local community, family farms and tourism development in the area of Lika,” Kovačević pointed out.
Apart from awarding new certificates, the first sales point with Lika Quality products was also opened, which is located inside Plitvice Lakes National Park. Apart from Plitvice Lakes, Lika Quality products can be purchased in private hotels, restaurants, and shops.
By branding Lika’s products, they have finally gained a deserved position in the market battle against imported industrial products. In addition, an opportunity for the long-term development of Lika has been created as a destination, while reviving its economy.
Furthermore, a joint ticket for the Lika destinations is on offer, which will be available until November. Namely, at a promotional price, the ticket grants access to NP Plitvice Lakes, NP Paklenica, NP Northern Velebit, PP Velebit (Zavratnica Bay), PP Grabovača, Barać Caves and MC Nikola Tesla , which is another step towards creating a local identity as a unique tourist destination.
The Lika destination ticket is available at 300 kuna for adults and 200 kuna for children (7-18 yrs).
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