Manjgura Agency Receives IPRA GWA – The World’s PR Oscar For Communication

Lauren Simmonds


July the 11th, 2024 – The IPRA GWA award is the fourth prestigious award for Manjgura, otherwise one of the oldest and most well established Croatian PR agencies.

Croatia’s Manjgura public relations agency has just won the prestigious IPRA GWA (International Public Relations Association Golden World Awards) for 2024 in the public sector category. It was won for their campaign and work entitled: “Justice Served: Historic Rise of Judges’ Salaries”.

It was otherwise a a multi-month campaign in 2023/2024. during which Manjgura provided communication support to the Association of Croatian Judges, and to the project that culminated in the largest increase in judges’ salaries in recent Croatian history.

Known as the global PR Oscars of sorts, the IPRA Golden World Awards competition was launched back in 1990 and has continuously encouraged excellence in the PR industry ever since. This year, at the world’s oldest competition in the field of public relations, 48 ​​jury members evaluated a multitude of applications from all over the world, within 38 categories.

The IPRA GWA is Manjgura’s third award for a project with the Association of Croatian Judges. It’s worth noting that back in June, the agency received two Polaris awards in London. These are prestigious global awards for political communication. Manjgura’s team in the campaign for UHS consisted of founder and director Krešimir Macan, senior adviser Anamarija Hrvoić Đurić and junior adviser Dora Novak.

“I’d like to offer my congratulations to the Association of Croatian Judges for their determination and courage to correct a long-standing injustice in the disparity of salaries in public services. I’d also like to extend those congratulations to our team from Manjgura. They achieved a historic result through a ten-month, extremely intensive and dynamic campaign and once again showed how important clear and timely communication is in every single sector. The individual approach and comprehensive solutions that Manjgura offers to clients proved to be a winning combination this time as well,” said Krešimir Macan, thanking the IPRA GWA expert jury for their trust and recognition.

The IPRA GWA is Manjgura’s fourth prestigious award this year alone. As a reminder, back in April, Manjgura first won the only gold in the competition of the fourteen Grand PRIX finalists of the Croatian Public Relations Association. They did so with the conference called: “Sales Mindset: The Wolf Strikes Again,” for their client, Prodajni Mindset. The most significant Croatian recognition for communication experts for innovation and expertise in project implementation was won in the category of Event organisation and communication, with a conference at which former broker and real Wolf of Wall Street Jordan Belfort shone as the main star on November the 17th, 2023 in Zagreb. With that same project, Manjgura made it to the IPRA finals in the Events category.

We can’t go without mentioning the fact that the final judging of this year’s prestigious award in the field of public relations – IPRA GWA, was held for the first time right here in in Croatia, more precisely in Zagreb. It was hosted by Manjgura, whose founder and director Krešimir Macan also participated as a member of the jury. This represents a great success for the Croatian PR scene, as his colleague Marina Bolanča Radunović from the ABC communication agency was also on the jury. Macan and Bolanča didn’t judge in the categories in which their agencies were the finalists. In addition to their hard work for the Association of Croatian Judges, this year the IPRA jury awarded another eight campaigns from Croatia (10 golds in total for 9 campaigns), and in addition to the 16 IPRA GWAs won in Croatia so far – this means that there have been 26 world golds awarded to the Croatian PR scene since 2015.

The award ceremony will take place at the IPRA GWA gala dinner in Belgrade on October the 18th, 2024. Make sure to book your place in time.


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