Borosana shoes used to be the favourite among female workers.
When in 1968 the Borovo company from Vukovar launched the production of Borosana women’s work shoes, intended primarily for women who spent their days mostly standing, nobody dreamed that the footwear would soon become famous throughout the then Yugoslavia and would be produced 50 years later. On the occasion of this significant anniversary, Borovo has designed five new Borosana models for the 21st-century market, reports Poslovni.hr on June 6, 2018.
“There is ordinary footwear, and there is footwear with a soul that has its own history. Borosana is just such kind of footwear. The new models have not changed the basic shape and design, but we have introduced new and brighter colours, as well as better-quality materials,” says Marija Rušnov, the head of the marketing department at Borovo.
The latest Borosana models are also focused on women who spend working hours on their feet, women working in factories, hotels, pharmacies, shopkeepers, housekeepers… The heel height is still 4 centimetres, which is considered an ideal height. The new models use more modern materials and are therefore more comfortable for walking.
Jasna Pejić from Borovo says that for the production of a Borosana shoe takes about 90 minutes, with each shoe passing through the hands of about 30 employees of the Vukovar plant. “This is a shoe with a lot of individual parts, 30 to be more precise. Compared to those old Borosana shoes, the new models have been further improved. Only natural materials are used, and the shoes are manually produced in our plant. We make about 250 pairs a day,” says Pejić.
According to available data, the daily production of the Borosana model during the first year was 1,200 pairs. In the first year, 200,000 pairs of the women’s work shoes were produced. The news about comfortable shoes for female workers soon spread quickly throughout Yugoslavia, and in the 1970s the annual production grew to 500,000 pairs. They were sold throughout the former state and became one of Borovo’s most recognizable products.
“The production of Borosana has never been interrupted, not even during the war. While Vukovar was occupied, we used to produce them at our plant in Donji Miholjac. Even today we receive many queries about them from Croatia, Serbia and Bosnia and Herzegovina, as well as from the Croatian diaspora where there are plenty of people who still remember wearing the Borosana models,” says Rušnov.
Translated from Poslovni.hr.
