Original Croatian Products Positioned on Brand New EU Portal

Lauren Simmonds

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As Poslovni Dnevnik writes, the European Commission (EU) has created an online portal on products with special geographical labels called GIview, which provides an overview of these products protected by and across the European Union, including designations in the process of protection and geographical indications of non-EU countries.

It is brand new a portal where product information is presented in the form of what’s known as a GI card containing the contact details of groups of manufacturers of geographical labels and their control bodies, the product’s production area shown on the map, photos and the product’s description, the geographical area and any sustainability statements.

As the youngest member state of the European Union, the Republic of Croatia and as such original Croatian products are currently in ninth place in terms of the number of registered names of agricultural and food products, and the first on the list of products with this sought after label was prosciutto from Krk.

Croatian producers of these products, in addition to recording an increasing trend in sales on both domestic and European markets, point out that protected geographical labels and authenticity are not only important for product recognition, but also have the function of protection from the threat of the grey market.

Today, there are 31 protected original Croatian products, 21 more name protection procedures are underway, and the last to be registered as far as Croatian wine goes was Muskat Momjanski, which has been labelled since the beginning of August.

For more information on original Croatian products, special European Union labels and much more, make sure to check out our Made in Croatia section.

 

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