As Poslovni Dnevnik/Ivan Tominac writes, it is the aforementioned concept that makes this possible, and your plate full of cold cuts arrives directly at your door. This was confirmed by the person responsible for the entire concept, Marko Spiljar. He is the director of MHP Alimentum trade which lies behind the original PlataDoVrata idea. The raw materials, meaning the food itself, are procured from local producers, and currently they offer 33 types of such ”plates”, which are only a few clicks away on their website.
MHP Alimentum trade has been successfully distributing products made by small Croatian producers for years and thus generates value for local production. PlataDoVrata is the first specialised digital retailer of cold cuts in Croatia, and for the moment, they’re the only ones engaged in it. The likes of Wolt, Bolt Food and Glovo don’t pose a risk to them in the form of competition, either.
“These services are courier services and intermediaries. PlataDoVrata is a service for the production of these plates of cold cuts and their delivery. We’ve tried to work with them, but their business policies don’t match ours. PlataDoVrata plates aren’t and will not be products that can be made in about 20 minutes from the placing of the order, which is most important to them. This isn’t fast food. In addition, the delivery of PlataDoVrata cold cut plates requires much more careful handling of the goods (in a car, not on a bicycle) and in a certain temperature,” explained the director of MPH Alimentum trade, Marko Spiljar.
“Customers don’t have the option of choosing the composition and weight of their plates because that would create a real confusion when it comes to production. On the other hand, we’ve created a really wide offer, so we can say with certainty that everyone can find a combination of foods that suits them best. The offer has changed and grown since the beginning of us working. We’re adapting to people’s needs and listening to the suggestions of our customers,” added Spiljar.
As he explained, the PlataDoVrata website, with the associated webshop, works in real time, so the delivery times and product offerings are always updated. Orders can be made online or by phone. “We do receive orders by phone, but even in that case we create them through the webshop. We do the typing instead of the customer. Croats are still a little distrustful when it comes to digital platforms, but then once we go through the order and they see how simple the process is, other times they usually do it themselves,” said Spiljar.
In addition to regular deliveries for private parties and gatherings in offices, houses and apartments, cottages, holiday homes and cafes, they can boast that their regular customers are also larger companies that order their cold cut plates for larger meetings, banquets and similar gatherings. The offices of senior government officials and many other individuals from high politics and public life are also no strangers to their services.
“It’s important to say that we don’t differentiate between making a delivery for, for example, the office of the highest state official and a nursery nurse working at a kindergarten who is celebrating her retirement. The standard must be the same all the time,” Spiljar said,
Plans for franchises and wholesale
“We plan to expand our business through a franchise model that is still under development. The franchise will probably be available at the end of the year for other cities in Croatia,” said Marko Spiljar.
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