More Croatian innovation set to take the world by storm.
Score Alarm, a start-up from Zagreb, has become the official technology platform used by mobile applications for Oddset, the most popular sports betting service in Germany. It is a service which is offered by almost all lotteries in Germany and is represented at more than 15,000 retail outlets, reports Poslovni.hr on December 26, 2015.
Ivan Klarić, the founder and director of Score Alarm, said that he was pleased with the latest success of his company. “Now we can truly say that we do business with German lotteries, given that they are the ones which distribute the Oddset service whose mobile applications are running on our platform”, Klarić said. He added that currently they have eight large corporate clients, including Bet Live, the biggest provider of gaming services in Bosnia and Herzegovina, then the Romanian Casa Pariurilor and Hungarian state lottery Szerencsejatek. With these clients, Score Alarm has become a platform used by more than 250,000 end users. By the end of 2016, they expect the number of end users to exceed one million.
Klarić explained that he could not go into details about his customers, but did say that the applications which are being used in Germany have been downloaded several thousand times and are achieving high growth. “The German market is one of the most valuable in the industry, and Oddset – Die Sportwette is one of the first and most recognizable sports betting games in that market. Together with new clients and technological solutions which we are going to present soon, that will enable us to reach a million end users of our platforms in 2016″, Klarić said.
Score Alarm began its expansion in spring of 2012. A mobile application which displays results of sporting events appeared on Google Play and AppStore at a cost of two dollars. Six months later, Score Alarm already had more than 13,000 paying customers and the Croatian Lottery expressed its interest. For 250,000 kuna, it bought exclusive rights to the Croatian market for a year. Cooperation was continued in the following years, and Score Alarm in the meantime transformed from an application for end users into a platform, a specialized IT system for large national lotteries and other companies offering sports betting services.
Klarić said that he expected that most of the growth in the sports betting industry in the next few years will switch to mobile platforms. This represents an opportunity for Score Alarm to become the market leader in this new and rapidly growing industry. He added that they are now preparing for the ICE conference in London next year, which is the largest annual gathering of gaming industry. “Once we achieve good results in the European market, we want to spread to Asia, where there are opportunities in the Far East, and to Africa, where there is also interest for our platform”, Klarić concluded.
