Dubrovnik, Split, Hvar and Zagreb Most Popular on American Market

Lauren Simmonds

As Morski writes on the 27th of August, 2019, according to a report on the results of a digital campaign conducted by the Croatian National Tourist Board (HTZ) on the American market in collaboration with Expedia, the world’s leading travel platform, 22.2 million impressions were generated.

A joint campaign called “Croatia Unlocked” ran from April to June this year, aiming to increase the country’s overall visibility, strengthen its position, and promote Croatia as over on the United States market as an ideal year-round destination for the Mediterranean.

The famed Expedia Group includes some of the world’s most trusted travel brands in its portfolio, such as Hotels.com, Trivago, Travelocity, Cheaptickets, HomeAway, etc. The platform receives over 144 million monthly unique visits, with over 7 million followers on social networks alone.

The primary objective of the Croatian National Tourist Board’s American campaign was to stimulate American travellers’ interest in Croatian destinations, while the idea of direct booking, set as an additional goal of the project, achieved some truly excellent results. Namely, accommodation was booked for the duration of the campaign and air tickets to Croatia worth a massive 3.2 million US dollars were purchased.

”The campaign conducted with Expedia and the results it has achieved show the utmost importance of cooperation with global tourism entities in promoting Croatian tourism. This is an excellent example of a campaign that simultaneously strengthened Croatia’s position on the American market, but also directly influenced the booking of holidays in Croatian destinations,” said the director of the Croatian National Tourist Board, Kristjan Staničić.

Make sure to follow our dedicated travel page for much more on Croatia’s multitude of beautiful destinations, both on the coast and in the continental part of the country.

In addition, find out more about Croatia’s gorgeous 1,000+ islands and connections from other countries near and far by sea, car, and air.


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