As Poslovni Dnevnik writes, five travel agents specialising in luxury tourism (American lux tourism agencies) arrived in beautiful Istria recently as part of a nine-day FAM trip (Familiarisation Trip) organised by RealCroatia. During their working visit, they will visit local accommodation and service providers, and check out what kind of experience they can offer to their clients.
These American lux tourism representatives have come to visit this part of the country because Istria, unlike Dalmatia and Zagreb, is not yet “on the radar” of the vast majority of guests visiting Croatia from America. In addition to Zagreb and Plitvice, they will be presented with offers in Opatija, Lovran, Motovun, Groznjan, Buzet, Rovinj, Pula, Savudrija, Brijuni and then further inland in Gorski kotar. Pascal Lee, a luxury tourism consultant at West Rock Travel Working, says she wants to see Croatia from a local perspective:
“Several of my clients, experienced world travellers, have recently returned from excellent trips to Croatia. I decided that I had to find out for myself what the secret of this beautiful country was.”
“We’re encouraged by the excellent feedback and results of the April tour,” stated RealCroatia director Petra Gracin, noting that North America is a market with better paying power than typical Western European guests visiting Istria and Dalmatia.
“The average consumption per passenger is often over 5,000 US dollars,” said Gracin, and back in April this year, RealCroatia organised the first trip of travel agents from America to Europe since the global coronavirus pandemic began, when nine agents visited Zagreb, Plitvice Lakes National Park, Zadar, Trogir, Split, Hvar, Peljesac and Dubrovnik.
According to the data available from the Institute of Tourism, American tourists are the largest tourist consumers per capita in the Republic of Croatia, which likely isn’t a surprise. In addition, as many as 83 percent of them claim that they will recommend visiting Croatia to their friends, which is something else putting them firmly in the lead. In comparison, this is 13 percentage points more than in the case of Germany and German tourists and as much as 23 percentage points more than in the case of neighbouring Italian guests.
It is expected that in 2022, about 400,000 North American guests will visit Croatia and that they will realise over 1.2 million overnight stays in total.
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