ZAGREB, February 8, 2018 – According to readers of the Chinese edition of the US-based Travel+Leisure magazine, Croatia becomes most sought-after European destination for Chinese tourists in 2018, and one of “China Travel Awards-World Best Awards” was bestowed upon Croatia, the Croatian National Tourist Board (HTZ) reported on Thursday.
The official award-giving ceremony in Shanghai attracted numerous diplomats and executives of travel agencies, hotels, tour operators and airlines from around the world who received awards in various categories as selected by the magazine’s readers and in China there are more than a million readers of that newspaper.
In addition to Croatia being awarded as the best new European destination, on the global scale, Argentina, Tahiti and Myanmar received awards while ‘old’ destinations included Australia, Japan and Thailand.
HTZ Director Kristjan Staničić said that this was the first time for Croatia to receive an award of this kind on the Chinese market.
“The award confirms Croatia’s excellent potential as a tourist destination on a large and exceptionally important market, China. Furthermore, it also confirms our assessment and decision to strengthen our presence in China with additional promotional material and opening an HTZ office in Shanghai this year. Last year’s results from that market are encouraging with a high increase in arrivals of 57% and almost 50% more overnight stays compared to 2016,” he said.