November 26, 2019 – The Croatian National Tourist Board has launched a promotional Croatia Advent campaign as one of the key motives for traveling here in the winter.
HRTurizam reports that the campaign is being implemented in the markets of Germany, Great Britain, Italy, Austria, France, Switzerland, Spain, Hungary and Slovenia until the end of December this year. The communication channels through which the campaign is advertised are YouTube and social networks Facebook and Instagram.
The Advent campaign is implemented through the new promotional video “Croatia, full of magic” and encourages the Advent offer of Croatian destinations.
According to the Croatia National Tourist Board, the campaign leads the user to the page “Croatia.hr”, where in addition to Advent in Zagreb, which won the title of the best Christmas fair in Europe for three years in a row, the Advent events of SalajLand, Slavonia, Dalmatia, Kvarner, Istria and continental Croatia are also promoted.
https://www.youtube.com/watch?v=v=eRkIY8yRWpE
Over 50 foreign established journalists, bloggers and influencers from 11 European countries will visit Croatia in the organization of the Croatian National Tourist Board in December and will have the opportunity to get to know and experience the Croatia Advent offer firsthand. For example, Croatia will be visited by Russian MUZ TV, which creates the show “Independent Traveler”, which is viewed by more than 25 million viewers across Russia.
Also, a team from Swedish RES TV and RES Magazine will record three special episodes dedicated to Zagreb’s Advent, which are estimated to be watched by a total of 1.5 million viewers in Sweden. Croatian traditional holiday customs will be transmitted to its viewers by TVN Discovery, the oldest and largest private TV station in Poland, which is watched by over 8.38 percent of the entire Polish market.
“In the last few years, our country has become an increasingly sought after and attractive tourist destination in the winter, when diverse Advent programs come to the fore. I believe that the vibrant Advent facilities in many Croatian destinations such as Zagreb, Split, Osijek, Zadar, Rijeka, Porec, Dubrovnik, but also on the islands will attract numerous Croatian and foreign guests and contribute to the conclusion of a very successful tourist year,” said the director of the Croatian National Tourist Board Kristjan Staničić.
According to eVisitor, more than 410,000 tourists visited Croatia during last year’s Advent, generating over one million overnight stays.
To read more about travel in Croatia, follow TCN’s dedicated page.
